Virtual Events

Virtual events have been growing in popularity in recent years, as businesses want to extend the reach of their events to audiences worldwide. But how do you host a virtual event?

Much like any event, running a virtual event involves a lot of planning and preparation. Regardless of whether you’re running a virtual conference or a virtual open house for a college, you can follow these simple steps to ensure the success of your virtual event:

1. Understand your audience and the why of your virtual event
2. Choose your team i.e. presenters, speakers, guests, moderators and more
3. Select the best day and time to host your virtual event for maximum attendance
4. Define your format and interactive content e.g. live webcasts, webinars, Q&A, discussions and more
5. Select your platform for hosting the virtual event e.g. WorkCast Stratus
6. Choose your hook/topic and create engaging content 
7. Promote your online event via social media, email marketing, landing pages, websites and more, to attract registrants
8. Practice, practice, practice - complete several dry runs to you and your speakers are prepared 
9. Run a test stream (if you’re streaming live) to test your internet and audio levels before going live
10. Follow up with attendees by sending a thank you email and a ink to any downloadable assets post-event

Virtual events are becoming increasingly popular, as businesses are transitioning their traditional in-person events online, which is why it’s essential to understand the different types of virtual events.

Each virtual event type includes its own own unique features and provides various business benefits, but these are the main types of online events:

• Webinars: online seminars that enable presenters to connect with audiences and exchange information
• Webcasts: a high-quality, polished live video stream of an event or conference
• Virtual conferences: replicates a traditional conference in an online environment
• Virtual college open days: replicate traditional physical college or university open houses virtually
• Virtual open houses: property realtors host virtual open houses by streaming them online for audiences
• Virtual trade shows: allows exhibitors and visitors to interact online environment, rather than at a physical trade show
• Virtual careers fairs: allow employers to connect with job seekers in a virtual environment, rather than in-person
• Virtual benefits fairs: enable employers to communicate the benefits provided to their employees at scale through an interactive online environment

⟶ Learn more about virtual events 

Want a free demo of WorkCast's platform before you purchase? No problem. You can request a free demo of WorkCast Stratus to receive a free customized event demo for your project with one of our experts.

You’ll also receive case studies that are relevant to you and your sector and insight into online event success, best practices, prices and packages.

WorkCast has multiple online event packages to suit your business needs. The short answer is yes, you can pay per use. If you wish to purchase a one-off managed webinar you can speak to one of our experts to discuss your individual webinar requirements, so that we can give you a quote.

In the meantime, you can get a free demo of WorkCast Stratus to determine whether our platform is suitable for your business needs.

So, you want to know how much the WorkCast online events platform will cost? Whatever your business goals, or budget, we have a price and package to suit your needs.

Firstly, we have the Present+ self-service package, which costs £95 (approx $116 USD) per month and allows you to run up to live and on-demand webinars and online events using our platform for up to 500 attendees. Features for this plan include having access to 3 events experiences per month, embedding events on your website, webcam & screenshare, polls, event reporting and HubSpot workflows.

The second tier of our online events packages is the Producer package, which costs £395 (approx. $480 USD) per month and enables you to run live and on-demand webinars and virtual events for up to 5,000 people. You’ll benefit from the ability to host on-demand recordings and upload video content with this plan, as well as having access to 5 event experiences, 1 custom experience, embedding, polls, webcam & screenshare and more. 

The third tier of WorkCast’s plans is the Enterprise plan, which is considered the “full white glove experience”, as it is fully managed and supported by our Events and Customer Success teams. It encompasses bespoke requirements, allows you run live and on-demand webinars, virtual events, live video streams and webcasts for up to 50,000 people. Features for this webinar package include multiple event experiences, custom experiences, advanced reporting and polling, integrations and much more.

However, the cost of this plan depends on your business requirements, so for a quote you will need to contact WorkCast to speak to one of our experts.

If you’re still in the deciding whether WorkCast is the right online events platform for you and your business, then you’ll be happy to know that you can try WorkCast for free with our 14-day trial. 

With our free Present+ trial of WorkCast Stratus, you’ll be able to run webinars with no plugins, no downloads and no barriers for attendees, create custom, branded webinars and create bespoke landing pages and event emails.

With our webinar trial you can supercharge your lead generation, increase audience engagement and grow your business - all completely free of charge.

Yes, you can purchase an annual license for WorkCast. Whether you’re opting for our Presenter+, Producer+, or our Enterprise webinar package, each of these plans is offered as an annual license, which customers can pay per month. For more information about what features and capabilities are available within each of our packages, you can visit WorkCast’s full list of prices and packages.

Yes, WorkCast have an advanced data mapping engine that allows our webinar platform to integrate with your Marketing/Sales Platform. Our platform integrates with HubSpot, Eloqua, Marketo and Salesforce, which means that data, like event registration, attendance data and engagement metrics can be pushed directly to your marketing platform.

Once you’re logged into the WorkCast platform, you can connect directly to your Marketing/Sales platform and manage all your event connections.

⟶ Learn more about our Integrations