Create Live, On-Demand and Simulive Webinars

A webinar is an online seminar that allows you, or a presenter, to connect with your audience and share information online. Simply put, webinar means: web + seminar = webinar.

Webinars are either live or on-demand events and take place on the internet in the form of a presentation, discussion, lecture or conference. Using a combination of assets, webinars use of slides, webcams, a screenshare, pre-recorded MP4s and accompanying audio.

WorkCast make it easy for attendees to go to the webinar through a join link on the registration confirmation page. Attendees also recieve email confirmation and reminder emails to ensure they can easily go to the webinar on the day of the event or direct from a calendar reminder link.

Webinars can be used for corporate communications, lead generation, product demonstrations and more. They reach audiences ranging from one person to thousands of people. Audiences sign-up using a registration form, then attend either a live or pre-recorded event.

You can read more about 'What is a webinar?' in our blog post.

Wondering what a webinar platform is? A webinar platform serves as a comprehensive mixed media hub for hosting interactive online events. It provides a presenter studio, also known as a virtual stage, where webinar presenters can seamlessly deliver live presentations or engage with audiences through simulive events. Simulated live events are pre-recorded media, scheduled to play at a set time. This can take away the pressure of presenting live, but still allow webinar presenters to engage with the audience at a set time.

With the WorkCast Webinar Platform we incorporate 'WorkCast Creator,' an integral component of the platform. This innovative feature empowers you to craft and customize your webinars, incorporating various interactive elements to captivate your audience. Whether it's polls, Q&A sessions, or engaging multimedia, WorkCast Creator brings your vision to life. Plus, the webinar platform doesn't stop at creating events; it goes further by furnishing insightful event analytics. These analytics are a treasure trove of information, allowing you to measure engagement, understand attendee behaviour, and refine your future presentations. With a webinar platform, you're not just hosting events – you're creating memorable, data-driven event experiences

A commonly asked question is, 'Do you talk in a webinar?' In the realm of webinars, it's common to incorporate a dynamic blend of speakers and moderators, ranging from 1 to 20 individuals, actively contributing. These webinars boast a broad attendance spectrum, spanning from 1 to a staggering 50,000 attendees. To facilitate audience interaction, a text-based Q&A engagement feature is often used, empowering attendees to connect with presenters throughout the webinar's duration. This feature serves not only for real-time interactions but also for dedicated question and answer segments.

It's important to note that webinar attendees generally don't engage in verbal conversations during the live broadcast, unless specifically invited by a webinar moderator to join the presenting studio for vocal participation. It can be common to incorporate webinar breakout rooms after the live event has taken place, where webinar attendees may engage and talk directly to other attendees or directly to the presenters.

When it comes to hosting your own webinar, you can create a webinar from scratch in 10 easy steps:

1. Choose your organizer, presenters and webinar moderator
2. Select your webinar format i.e. presentation, panel discussion, Q&A, etc
3. Design your webinar presentation assets and any video content for your webinar
4. Select the best webinar platform for your needs, like WorkCast who have a great range of webinar tools and features
5. How to create a webinar - Make sure it is super easy, as you shouldn't need to be a technical expert. WorkCast make it easy to set up your webinar in just 2 minutes
6. Promote your webinar using social media, email marketing, landing pages, and website banners. WorkCast make it simple for attendees to go to the webinar
7. Choose the best day and time to run a webinar for maximum attendance
8. Select your webinar topics and create engaging content to captivate your audience
9. Practice, practice, practice - do several dry runs for presenting a webinar
10. Follow up with your audience post-webinar and send them a follow-up email with a link to the on-demand webinar to extend its shelf life

WorkCast can provide a valuable add on feature that enhances the accessibility of webinars through the integration of live captioning. This technology proves particularly beneficial for individuals in the audience who are deaf or hard of hearing, as it enables them to effortlessly engage with the webinar's content delivered through spoken words and sounds. By offering live captioning in webinars, WorkCast ensures an inclusive and accommodating webinar experience, empowering all participants to fully comprehend and appreciate the information presented.

The live captions displays as a widget within the event ensuring the audience can easily still see the live video content and continue to engage throughout the event.

Please speak to us today to find out how this additional feature add on can be incorporated into your webinar programme.

People often ask: “What’s the purpose of a webinar?” Webinars are powerful tools for marketers and present many advantages. The top 3 benefits of webinars include the following:

1. Increase your engagement
   Webinars allow you to interact with your audience and have meaningful two-way communication, rather than just talking at them. Your audience can ask questions, answer polls and engage directly with you in real-time.
2. Fuel your sales and marketing funnel
   Webinars are an effective way to increase your lead generation. By presenting on a topic relevant to your industry, you’ll not only position your company as a thought leader, but you’ll also increase brand awareness by creating new ways for new leads to get to know you and your business.
3. Awesome brand experience
   Webinars help you to make your brand stand out. Great webinars should be fully customizable, so you can create a fun and engaging brand experience for your audience.
   
   

“Are webinars effective?” The short answer: yes. Measuring the ROI of webinars can be difficult at times, however, webinars increase audience engagement, boost your lead generation and create memorable brand experiences for your attendees. By establishing a strong connection with your audience, you not only build trust but also generate substantial value for potential leads at every stage of the customer journey. From initial awareness to the ultimate goal of closing deals, you consistently deliver meaningful experiences that foster lasting relationships and drive success.

Webinars are effective as they help to generate sales for businesses by generating high-quality leads that your sales team can later use to initiate personalized outreach.

As long as marketers understand how to best utilize webinars, then companies can continue to use this cost-effective B2B marketing tool successfully in the future.

Whatever your business goals, or budget, we have a price and plan to suit your needs.

Business
Our Business self-service package gives you all the essentials you need to create webinars that pack a punch. Business enables you to run live and on-demand webinars. With Business, you get an all-access pass for our platform features, plus one branded template, access for two users, and leading integration capabilities with popular SAAS tools.

Business Pro
Our Business Pro plan is a step up from Business. It’s packed with all of the platform features you get with Lite, but with a few extras. Business Pro users benefit from three branded templates, a registration capacity of up to 5000, one webinar library, access for five users, and leading integration capabilities with popular SAAS tools.

Enterprise
Our Enterprise plan is crafted to meet your needs to an absolute tee. Think ice cream sundae. You choose your favourite flavours, sauces, sprinkles, cream, and any kind of fruit you want on top. It’s bespoke, it’s unique, and it’s made just for you. 

Pricing
We build our plans to suit your exact needs, so you will need to contact our sales team for a quote.

Absolutely. You can get the best free webinar platform experience with our 14-day free trial. You’ll be able to experiment with our engaging webinar features, have a go at creating a webinar, and get your teeth into our webinar reporting data and live analytics capabilities.

Absolutely. You can request a free demo with one of our experts who will take you through our platform and show you how it works. You will also be able to see examples of the best webinars to suit your requirements, and see how to create a webinar easily in 2 minutes within the WorkCast platform.

Yes, you can. Contact our sales team to learn more.

Yes, you can. Our Business, Business Pro, and Enterprise plans are offered as annual subscriptions which can be paid monthly.