WorkCast Webinar Platform

A webinar is an online seminar that allows you, or a presenter, to connect with your audience and share information online. Simply put, webinar means: web + seminar = webinar.

Webinars are either live or on-demand events and take place on the internet in the form of a presentation, discussion, lecture or conference. Using a combination of assets, webinars use of slides, webcams, a screenshare, pre-recorded MP4s and accompanying audio. 

Webinars can be used for corporate communications, lead generation, product demonstrations and more. They reach audiences ranging from one person to thousands of people. Audiences sign-up using a registration form, then attend either a live or pre-recorded event.

When it comes to hosting your own webinar, you can create a webinar from scratch in 10 easy steps:

1. Choose your organizer, presenter and moderator
2. Select your webinar format i.e. presentation, discussion, Q&A, etc
3. Design your assets and video for your webinar
4. Select your webinar platform, like WorkCast
5. Set up your webinar presentation in the right environment with suitable equipment
6. Promote your webinar using social media, email marketing, landing pages, and website banners
7. Choose the best day and time to run your webinar for maximum attendance
8. Select your topic and create engaging content to captivate your audience
9. Practice, practice, practice - do several dry runs
10. Follow up with your audience post-webinar and send them a follow-up email with a link to the recorded webinar to extend its shelf life

People often ask: “What’s the purpose of a webinar?” Webinars are powerful tools for marketers and present many advantages. The top 3 benefits of webinars include the following:

1. Increase your engagement
   Webinars allow you to interact with your audience and have meaningful two-way communication, rather than just talking at them. Your audience can ask questions, answer polls and engage directly with you in real-time.
2. Supercharge your lead generation 
   Webinars are an effective way to increase your lead generation. By presenting on a topic relevant to your industry, you’ll not only position your company as a thought leader, but you’ll also introduce new leads to your business.
3. Awesome brand experience 
   Webinars help you to make your brand stand out. Great webinars should be fully customizable, so you can create a fun and engaging brand experience for your audience.
   
   

“Are webinars effective?” The short answer: yes. Measuring the ROI of webinars can be difficult at times, however, webinars increase audience engagement, boost your lead generation and create awesome brand experiences for your attendees. You’re essentially building trust with your audience and creating value for lead prospects throughout the entire customer journey - from awareness to closed deal.

Webinars are effective as they help to generate sales for businesses by generating high-quality leads that your sales team can later use to initiate personalized outreach.

As long as marketers understand how to best utilize webinars, then companies can continue to use this cost-effective B2B marketing tool successfully in the future.

Whatever your business goals, or budget, we have a price and package to suit your needs.

Solo
Our Solo package is for those who want to date us before they commit long-term (don’t worry, we promise we’ll pull out all the stops). Solo gives you a launchpad to learn WorkCast’s best practices and experiment with all the fun things our platform can do for three months. You’ll have access to key platform features, one branded template, access for one user, an attendee capacity of up to 500, and premium support.


Lite
Our Lite self-service package gives you all the essentials you need to create webinars that pack a punch. Lite enables you to run live and on-demand webinars using our platform for up to 500 attendees. Lite gives you an all-access pass for our platform features, plus one branded template, access for two users, and leading integration capabilities with popular SAAS tools.

Pro
Our Pro package is a step up from Lite. It’s packed with all of the platform features you get with Lite, but with a few extras. Pro users benefit from three branded templates, an attendee capacity of up to 5000, one webinar library, access for five users, and leading integration capabilities with popular SAAS tools.

Enterprise
Our Enterprise package is crafted to meet your needs to an absolute tee. Think ice cream sundae. You choose your favourite flavours, sauces, sprinkles, cream, and any kind of fruit you want on top. It’s bespoke, it’s unique, and it’s made just for you. 

Pricing
We build our packages to suit your exact needs so you will need to contact our sales team for a quote.

Absolutely. You can get hands-on experience with our 14-day free trial. You’ll be able to experiment with our platform features, have a go at creating a webinar, and get your teeth into our data and analytics capabilities.

Absolutely. You can request a free demo with one of our experts who will take you through our platform and show you how it works.

Yes, you can. Our Solo package is pay-per-use and gives you 3-month access to create, run, and report on your webinar.

Yes, you can. Our Lite, Pro, and Enterprise packages are offered as annual licenses which can be paid monthly.