Association-Focused Webinars and Webcasts

We believe that associations are more than just groups of people who share a common goal. Theyโ€™re a community. And the best communities have members who are engaged, involved and invested in what they do together. That's why we've built a webinar and webcasting platform designed specifically for empowering these communities through digital events, education programmes, and sponsor partnerships.

Associations webinar template and mobile template

Key Association Webinar Stats

80%

80% of association webinars will use Q&A as a way for audiences to engage during  a webinar

71%

71% of association webinars supply downloadable resources for attendees to download during a webinar

67%

67% of association webinars incorporate sponsorship into their webinar strategy and marketing

60 mins

60 minute webinars for associations attract more attendees than 30 minute webinars

Most Asked Association Webinar Questions

How can I promote my association's webinars effectively?

To promote your association's webinars effectively, leverage various channels like social media, email newsletters, and your association's website to create buzz. Craft compelling and informative content that highlights the value and key takeaways of the webinar, and consider partnering with influencers or related organizations to expand your reach. Lastly, engage with your audience by creating teaser videos, interactive polls, or behind-the-scenes sneak peeks to generate interest and encourage webinar registrations.

What types of content work best for association webinars?

The best content for association webinars typically includes expert presentations, panel discussions, and interactive Q&A sessions. These formats, teamed with making them exclusive to webinars and nowhere else, engage audiences and provide valuable insights. Consider mixing in case studies, how-to guides, and live demonstrations to offer practical, actionable information, catering to diverse learning preferences and enhancing the overall webinar experience.

How can we measure the success of our association webinars?

You can measure the success of your association webinars by tracking various metrics such as registration numbers, attendee engagement during the webinar, and post-event surveys. Additionally, analyzing audience feedback, social media reach, and the conversion rate of attendees into members or customers retained through introducing another channel of communication can provide valuable insights into the impact and effectiveness of your webinars.

Webinar Features Most Loved by Associations

CPD Accreditation & Webinar Libraries

Create a portfolio of CPD digital learning experiences using WorkCast Webinar Libraries that are feature-rich, flexible, and offer the right accreditation. A perfect way to collate all of your upcoming live webinars, ondemand webinar archieve and webcasts in one easy-to-view webinar library.

CPD webinar and certification

Webinar Sponsorship & Partnership

WorkCast makes it easy for you to ensure your webinar  sponsors get the most from their sponsorship, meaning you can build mutually beneficial relationships that can be leveraged to create new revenue streams.

We offer a full suite of webinar features your sponsors will love. From fully branded sponsor booths and digital event audience engagement tools, to detailed webinar reports that highlight the most important metrics for your sponsors.

Webinar sponsorship branded template

Knowledge Sharing: Downloadable Webinar Resources & Links

Help professionals build successful careers with educational resources that offer guidance and support while staying top-of-mind as leaders in the space. Your members will be more engaged during webinars if they feel that your association is a resource for them, not just an event where they go to see and be seen.

Downloadable webinar resources for attendees

Enhancing Your Webinar Experience with Expert Support

๐Ÿ˜„ Self Serve

Create webinars out of the box in under 2 minutes, knowing that you have the right knowledge at your fingertips.

๐Ÿ‘‹ Monitored

Our monitored event services mean someone is there when you need them most - during your live webinar. Giving you the confidence you need to run your webinar.

๐Ÿ™‹ Managed

Take the stress out of webinars with your own dedicated event coordinator to oversee your live event and help run any technical rehearsals with your presenters.

Association Webinar FAQs

How can we maintain member engagement between webinars?

Building a community vibe is key. Consider setting up discussion boards or social media groups where members can chat, share ideas, and support each other during webinars. Send out regular newsletters with personalised content, and don't forget to throw in some exclusive resources or challenges to keep things interesting. Also, spotlighting your members' achievements can go a long way in making them feel valued and engaged during a webinar.

You can also include a Webinar Library in your marketing and comms strategy. It's a dynamic resource that you can encourage members to explore in between your live events. Regularly update your members on new additions to the library through newsletters, emphasising the value of on-demand content. Make sure your Webinar Library isn't just a repository but a living, breathing hub for continuous learning and engagement.

Other ways to keep members engaged is to repurpose your webinar content. This could be to create podcasts, bite-sized clips for social, or blogs that you can share.

How do I choose a suitable webinar platform for my association?

When picking a webinar platform, think about your association's unique needs. Look for one that's built with associations in mind, offering features like Webinar Libraries, accreditation support, and sponsorship tools. It should be easy to use, customisable for your webinar branding, and able to scale as your association grows. Integration capabilities with your existing tools, strong security features, and robust analytics are also crucial factors to consider for webinars. To help you get started, weโ€™ve put together 11 questions to ask before you sign up to a webinar platform.

What is the ideal duration for a webinar within an association context?

The sweet spot typically falls between 45 minutes to 1 hour for a webinar. But remember, it's more about balancing valuable content with keeping your webinar audience engaged. Feel out the complexity of your topic and the vibe of your audience โ€“ sometimes shorter, more frequent webinars work well, and other times a deep dive is what your members need. Still in doubt? Ask your members the next time you run a survey or reach out via your social channels.

How can I engage and interact with attendees during the webinar?

Make it interactive! Have live webinar Q&A sessions to address real-time questions, run webinar polls and surveys for instant feedback, and enable chat features for ongoing discussions. Inject some fun with quizzes or contests, and consider incorporating surprise elements like guest speakers or exclusive announcements during your webinars. And don't forget to encourage social media engagement โ€“ create a hashtag for your event and let the discussions spill onto platforms like Twitter or LinkedIn.

What should we consider in terms of accessibility and inclusivity for association webinars?

Accessibility is key. Ensure your webinar content is accessible for everyone by providing closed captioning, using high-contrast visuals, and describing images or graphs. Opt for a webinar platform with built-in accessibility features, and be mindful of language and tone. Make sure your scheduling is flexible to accommodate different time zones for your webinars, and strive for diverse speaker representation to offer varied perspectives.

What are the best practices for handling registrations and attendee data for association webinars?

Think security and transparency. Make your webinar registration process secure and straightforward, and be crystal clear about how you handle webinar attendee data. Tailor your registration forms to gather the info you really need, and send out confirmation emails with all the necessary details. Webinar reminders are your friends โ€“ send them leading up to the event. And after the webinar, gather insights through post-event surveys to keep improving your game.

How can we get feedback from association members to improve future webinars?

Feedback is your secret sauce for improvement. After the webinar, shoot out post-event surveys. Ask about what worked, what didn't, and what they'd like to see at the next webinar. Make it easy for them to share their thoughts, and assure them that their webinar feedback matters. You can also set up more informal channels โ€“ encourage members to drop suggestions in your community forums or have a virtual coffee session where they can voice their ideas directly. It's all about creating an open dialogue.

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