Empowering the Publishing Industry with Webinars and Webcasts
We know that as a publisher, you're already stretched thin trying to get everything done to meet targets and client expectations. That's where WorkCast comes in, a digital events platform that gives publishers the tools they need to reach new audiences and drive growth.
Key Publisher Webinar and Webcast Stats
70%
70% of B2B professions seek tips, tricks and best practices when attending webinars.
500 - 1,000
The average webinar can generate between 500-1,000 leads across the live and on-demand recording.
58%
58% of B2B marketers watch a live, simulive or on-demand webinar at least once a week.
7.8/10
Users rate webinars that integrate videos more compelling and engaging than those only showing slides.
Most Asked Publisher Webinar Questions
Providing sponsors with various promotional opportunities can maximize their visibility during the webinar. Consider options like brand logo placements on promotional materials, acknowledgment during the webinar, dedicated segments for sponsor presentations, branded breakout sessions, and post-event visibility through social media mentions or inclusion in follow-up emails, ensuring their brand receives extensive exposure before, during, and after the webinar.
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Strengthen event sponsor partnerships
WorkCast makes it easy for you to ensure your sponsors get the most from their sponsorship, meaning you can build mutually beneficial relationships that can be leveraged to create new revenue streams.
We offer a full suite of features your sponsors will love. From fully branded virtual event sponsor booths and audience engagement tools, to detailed webinar reports that highlight the most important metrics for your sponsors.
Supercharge lead generation through webinars and webcasts
Create lead-to-business digital events that are a great way to expand your reach beyond your immediate audience. With our easy-to-use webinar and webcasting platform and support team, you'll be able to create and host digital events that actually get results.
Measure event impact
We make it easy for you to get granular webinar and webcasting reporting with stats that matter to your sponsors. From how many people are viewing, how much time they're spending watching events, and what content they're engaging with. All so you can get the digital event data you need to sell your sponsors on sponsoring again.
Webinar and Webcasting Case Studies from WorkCast
Wiley: Attendees From 70+ Countries
Wiley is a highly-respected industry name in the world of academic publishing. Discover Wiley's journey with WorkCast.
CMA: Increased Conversion Rate
CMA needed to find new ways to connect with its members and maintain its presence amongst financial experts.
TheKingsFund: Delivering Webinars with Interactive Polls and Q&A
Using the WorkCast Webinar Platform, The King's Fund successfully expanded their average audience from 250 people per webinar to 612 attendees per webinar.