Sponsored Webinars from WorkCast

Sponsored webinars are online seminars that connect audiences to webinar hosts. The only difference between traditional webinars and sponsored webinars is that the latter involves paying a third party to organize and promote your webinar to their audience.

Just like traditional webinars, sponsored webinars take place online in the form of a presentation, discussion, lecture, or conference and require attendees to sign up via a registration page to attend. They also use a combination of assets, such as PowerPoint slides, webcams, a screenshare, pre-recorded MP4s, and accompanying audio.

Sponsored webinars can be used for corporate communications, lead generation, product demonstrations, thought leadership, and more. They reach audiences ranging from one person, to thousands of people.

The main benefits of sponsored webinars are:

• Lead generation - your sponsor will promote your content to their audience allowing you to capture new leads that you otherwise may not be able to attain
• Brand affiliation - your brand will be affiliated with your sponsor which can lend credibility and authority to your brand and content
• Resources - sponsored webinars shift the webinar workload from your team onto the sponsor which can be beneficial for small marketing or content teams
  
  

Sponsored webinars are not only an effective means of mass communication, but a lucrative one - as publishers are able to charge tens of thousands for webinar sponsorship. In fact, 73% of marketers say webinars are one of the best ways to generate quality leads, which is why sponsored webinars are becoming increasingly popular with brands who are looking to boost lead generation and revenue.

When it comes to hosting your own sponsored webinar, you can create a webinar from scratch in 10 easy steps:

1. Choose a publisher who already runs successful webinar campaigns
2. Select your topic and pitch your webinar idea to the publisher
3. Manage the process from start to finish
4. Select your presenters, guests and moderators
5. Select your webinar platform, like WorkCast 
6. Set up your webinar presentation in the right environment with suitable equipment
7. Promote your webinar using social media, email marketing, landing pages and website banners
8. Choose the best day and time to run your webinar for maximum attendance
9. Practice, practice, practice - do several dry runs
10. Follow up with your audience post-webinar and send them a follow-up email with a link to the on-demand webinar to extend its shelf life

“Are webinars effective?” The short answer: yes. Measuring the ROI of webinars can be difficult at times, however, webinars increase audience engagement, boost your lead generation and create awesome brand experiences for your attendees. You’re essentially building trust with your audience and creating value for lead prospects throughout the entire customer journey - from awareness to closed deal.

Webinars are effective as they help to generate sales for businesses by generating high-quality leads that your sales team can later use to initiate personalized outreach.

As long as marketers understand how to best utilize webinars, then companies can continue to use this cost-effective B2B marketing tool successfully in the future.

Absolutely. You can request a free demo with one of our experts who will take you through our platform and show you how it works

Absolutely. You can get hands-on experience with our 14-day free trial. You’ll be able to experiment with our platform features, have a go at creating a webinar, and get your teeth into our data and analytics capabilities.

So, you want to know how much the WorkCast platform will cost? Whatever your business goals, or budget, we have a price and package to suit your needs.

Yes, you can. Our Solo package is pay-per-use and gives you 3-month access to create, run, and report on your webinar.