Webinars

A webinar is an online seminar that allows you, or a presenter, to connect with your audience and share information online. Simply put, webinar means: web + seminar = webinar.

Webinars are either live or on-demand events and take place on the internet in the form of a presentation, discussion, lecture or conference. Using a combination of assets, webinars use PowerPoint slides, webcams, a screenshare, pre-recorded MP4s and accompanying audio. 

Webinars can be used for corporate communications, lead generation, product demonstrations and more. They reach audiences ranging from one person, to thousands of people. Audiences sign-up using a registration form, then attend either a live or pre-recorded event.

When it comes to hosting your own webinar, you can create a webinar from scratch in 10 easy steps:

1. Choose your organizer, presenter and moderator
2. Select your webinar format i.e. presentation, discussion, Q&A, etc
3. Design your assets and video for your webinar
4. Select your webinar platform, like WorkCast Stratus
5. Set up your webinar presentation in the right environment with suitable equipment
6. Promote your webinar using social media, email marketing, landing pages and website banners
7. Choose the best day and time to run your webinar for maximum attendance
8. Select your topic and create engaging content to captivate your audience
9. Practice, practice, practice - do several dry runs
10. Follow up with your audience post-webinar and send them a follow-up email with a link to the recorded webinar to extend its shelf life

People often ask: “What’s the purpose of a webinar?” Webinars are powerful tools for marketers and present many advantages. The top 3 benefits of webinars include the following:

1. Increase your engagement

Webinars allow you to interact with your audience and have meaningful two-way communication, rather than just talking at them. Your audience can ask questions, answer polls and engage directly with you in real-time. 

2. Supercharge your lead generation 

Webinars are an effective way to increase your lead generation. By presenting on a topic relevant to your industry, you’ll not only position your company as a thought leader, but you’ll also introduce new leads to your business. 

3. Awesome brand experience 

Webinars help you to make your brand stand out. Great webinars should be fully customizable, so you can create a fun and engaging brand experience for your audience.

“Are webinars effective?” The short answer: yes. Measuring the ROI of webinars can be difficult at times, however, webinars increase audience engagement, boost your lead generation and create awesome brand experiences for your attendees. You’re essentially building trust with your audience and creating value for lead prospects throughout the entire customer journey - from awareness to closed deal. 

Webinars are effective as they help to generate sales for businesses by generating high-quality leads that your sales team can later use to initiate personalized outreach.

As long as marketers understand how to best utilize webinars, then companies can continue to use this cost-effective B2B marketing tool successfully in the future.

So, you want to know how much the WorkCast webinar platform will cost? Whatever your business goals, or budget, we have a price and package to suit your needs.

Firstly, we have the Present+ self-service webinar package, which costs £95 (approx $116 USD) per month and allows you to run up to live and on-demand webinars using our platform for up to 500 attendees. Features for this plan include having access to 3 events experiences per month, embedding events on your website, webcam & screenshare, polls, event reporting and HubSpot workflows.

The second tier of our webinar packages is the Producer package, which costs £395 (approx. $480 USD) per month and enables you to run live and on-demand webinars and virtual events for up to 5,000 people. You’ll benefit from the ability to host on-demand recordings and upload video content with this plan, as well as having access to 5 event experiences, 1 custom experience, embedding, polls, webcam & screenshare and more. 

The third tier of WorkCast’s webinar plans is the Enterprise plan, which is considered the “full white glove experience”, as it is fully managed and supported by our Events and Customer Success teams. It encompasses bespoke requirements, allows you run live and on-demand webinars, virtual events, live video streams and webcasts for up to 50,000 people. Features for this webinar package include multiple event experiences, custom experiences, advanced reporting and polling, integrations and much more.

However, the cost of this plan depends on your business requirements, so for a quote you will need to contact WorkCast to speak to one of our experts.

If you’re still in the deciding whether WorkCast is the right webinar platform for you and your business, then you’ll be happy to know that you can try WorkCast for free with our 14-day trial. 

With our free webinar trial of WorkCast Stratus, the most powerful webinar platform on the planet, you’ll be able to run live webinars with no plugins, no downloads and no barriers for attendees, create custom, branded webinars and create bespoke landing pages and event emails.

With our webinar trial you can supercharge your lead generation, increase audience engagement and grow your business - all completely free of charge.

Want a free demo of WorkCast's platform before you purchase? No problem. You can request a free demo of WorkCast Stratus to receive a free customized webinar demo for your project with one of our webinar experts.

You’ll also receive case studies that are relevant to you and your sector and insight into webinar success, best practices, prices and packages.

WorkCast has multiple webinar packages to suit your business needs. The short answer is yes, you can pay per use. If you wish to purchase a one-off managed webinar you can speak to one of our webinar experts to discuss your individual webinar requirements, so that we can give you a quote.

In the meantime, you can get a free demo of WorkCast Stratus to determine whether our platform is suitable for your business needs.