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Live webinars are an essential tool in any marketer’s toolbox. Where on-demand webinars are available to view anytime, live webinars are just that - streamed live to your audience.
Despite the nerve-inducing nature of broadcasting live to an audience, live webinars are renowned for their interactivity - as attendees can interact with presenters in real-time. Unlike with on-demand, attendees can participate in polls, fill out surveys, ask questions and chat with the host, live and in real-time. All of this maximizes attendance, with over 60% of attendees viewing your webinar live rather than on-demand, drives engagement and increases audience retention.
This is why live webinars are the gold standard for lead generation - as engaged attendees are more likely to convert. In fact, viewers of live webinars drive 47% more engagement than any other type of online event.
Live webinars drive 47% more engagement than any other type of online event.
With no plugins or downloads needed, attendees can tune in to your live webinars from any device without interruption. Ultimately, WorkCast’s cloud-based platform allows you to provide viewers with an engaging live event experience, without the added pressure (and cost) of hosting the event in-person.
From increasing customer engagement to generating leads and boosting revenue, live webinars can help you to achieve all this and more. Begin your webinar journey today with Workcast and start your free 14-day trial.