Technology, Virtual Events

Software AG's Virtual Event: 2.7k Resource Downloads

Software AG staged their first-ever virtual event to promote their latest product release. Multiple keynote speakers, breakout sessions, and live text Q&A, see how Software AG maximized audience engagement.

A 3-day product release virtual event that fuelled audience engagement


Total Event Registrations

Software AG's product release virtual event generated nearly three and a half thousand registrations.


Resource Downloads

Software AG made helpful content available for attendees to download and engage with. 


Interaction Rate

Over 320 attendees engaged directly in interaction with Software AG's event staff to ask questions and deliver feedback.

A first-ever virtual event for an international enterprise software company

Software AG wanted to run their first-ever virtual event to announce their latest product releases to an international audience, which is where WorkCast came in to help.

Software AG had never hosted a virtual event and wanted a robust platform that could replicate their physical conference in an online environment.

The Challenge

As Software AG wanted to extend its global reach. They required the ability to broadcast to enterprise-level audiences reliably, securely across different time zones, on three separate days. This meant that the virtual conference needed to run like a well-oiled machine, without interruption, and WorkCast did just that.

The Goal

Software AG wanted to bring their physical conference to an online global audience, so they needed a robust virtual events platform that was suitable for enterprise-level audience numbers.

Software AG required the interactive capabilities of the WorkCast platform, paired with first-class event support, to replicate their in-person conference in a virtual environment.

How WorkCast Helped

WorkCast helped Software AG to create an engaging online environment that included:

  • Panel discussions
  • Multiple keynote speakers
  • educational breakout rooms
  • Downloadable event resources
  • Audience polls

With the capabilities of the WorkCast platform, paired with a dedicated support team, we were able to combine video production, project management, and live event support to deliver an exceptional experience for the audience and the presenters alike.

From the fully-branded registration process to the event lobby and downloadable resources, WorkCast created a fully-branded experience for attendees that encouraged increased registrations, interaction, and engagement.

The Result

Software AG gathered an impressive amount of audience engagement data over the 3 days, which included 3,400 registrations and 1,700 responses to audience polls. The WorkCast platform enabled Software AG to interact with a global audience like never before. They encouraged 325 attendee questions and 2,700 resource downloads. All of this allowed attendees to interact with the brand long after the live event had finished.

About Software AG

Software AG is an enterprise software business that is trusted by thousands of organizations around the world. With a presence in over 70 countries and 4,500 employees, Software AG’s digital platform empowers businesses to innovate and increase operational efficiency.