Webcasts

What is a Webcast?

Webcasting is a web-based video stream of an event or conference that is hosted online.

Much like webinars, webcasts can be streamed live or on-demand, however, the main difference is that webcasts are designed to reach larger audiences and they have more of a professional, polished quality.

79% of marketers say live video facilitates a more authentic interaction with an audience.

WorkCast’s powerful webcasting platform enables you to quickly and easily create professional-quality webcasts for up to 50,000 attendees - giving you a truly global reach. Ideal for streaming town halls, product launches, company updates and conferences, WorkCast’s webcast solution provides a seamless brand experience for customers.

Learn how WorkCast helped GlaxoSmithKline to attract over 1,000 registrants to their Webcast series using our platform.

Why Webcasts?

• Extended reach: brands can expand their global reach, so that local, regional and attendees can watch your broadcast
• Cost-effective: as they minimize outgoings, like venue hire and equipment hire
• Attract +300% more traffic than traditional content
• Increase purchases by 144% with live product demonstrations
• Increased engagement: attendees can interact with presenters in real time via features such as polls and live chat
• Fully-branded experience: create a seamless brand experience for customers
• Create polished, studio-like quality videos to bring your event to life online
• Easily measure the success of your webcast, with live data and analytics

Whether you’re looking to increase attendance for your annual conference or generate buzz for a new product launch, WorkCast’s webcasting solution will help you to reach your business goals. And, with our knowledgeable team of experts there to support you every step of the way, it’s easy to see why companies like Sony, Diageo and GSK rely on our platform to bring their events to life.