Virtual Trade Shows

What is a Virtual Trade Show?

A virtual trade show, or virtual trade fair, is a type of virtual event that allows exhibitors and visitors interact in an online environment, rather than a physical one.

Virtual trade shows are considered the online equivalent of traditional trade shows, but unlike their physical counterparts, virtual trade shows are not limited by their geographical location. Visitors can attend virtual trade shows anywhere, anytime - all that’s needed to attend is a computer or mobile device with a good internet connection.

30% of people are more likely to speak to a person in a virtual booth, so virtual trade shows are transforming exhibitor and attendee interactions. With interactive features, such as live chat, chat rooms, Q&A, webinars, webcasts and more, virtual trade shows are extending exhibitors’ reach and access to user behaviour data, without compromising on attendee experience. 

Find out how we helped The King's Fund to increase attendance to their conference by +145% by hosting it online »

Why Choose a Virtual Trade Show?

• 81% оf trаdе ѕhоw attendees hаvе buуіng аuthоrіtу, so drive increased sales for exhibitors and sponsors
• Cost-effective: they minimize outgoings, like venue hire and booth hire, catering and more
• Increase exhibitors' customer base, as 64% of trade show attendees are not customers of the exhibitors’ companies
• Extend your virtual trade show’s reach, so that local, regional and international applicants can attend
• 30% of people are more likely to speak to a person in a virtual booth, so increase engagement between exhibitors and attendees
• 47% of people are more likely to ask a question at a virtual event, so drive increased direct interactions between exhibitors and attendees
• Measure the success of your virtual trade show with access to live analytics and reporting

By hosting your virtual trade show on WorkCast’s cloud-based software, you can create multi-session events for up to 50,000 attendees with no plugins, no downloads  and no barriers. 

Our expert events team will be there with you every step of the way to offer their support, so you can help exhibitors and visitors to interact in a more meaningful way.