Virtual Benefits Fairs

A virtual benefits fair is a virtual event designed to help employers communicate and explain the benefits provided to their employees at scale through an interactive online environment, rather than a physical one.

Only 40% of employers help employees understand and maximize their work benefits. Virtual benefits fairs make providing this information to employees more affordable and scalable by removing the physical and time-based barriers associated with in-person training. This results in more informed employees who benefit from the entire scope of their compensation package rather than just their salaries. 

Employees can attend online benefits fairs remotely, any time and on any device with access to the internet. Attendees sign up to the virtual event via a registration page, which takes them through to the event auditorium where they can attend the event.

Virtual benefits fairs often include virtual booths where attendees can speak to employers, sponsors and benefits providers, attend webinar presentations, webcasts and more. Attendees can interact with benefits providers using features, such as live chat, Q&A, discussions, polls and more. However, most virtual benefits fairs are bespoke, so the amount of features and sessions run within them varies from event to event.

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Virtual benefits fairs have been growing in popularity in recent years, as businesses are transitioning their traditional benefits fairs and in-person training online to extend their reach, reduce costs and improve employee happiness and retention. So, how do you host a virtual benefits fair?

Much like a physical benefits fair, hosting a virtual benefits fair involves a lot of planning and preparation. So, when it comes to running a virtual benefits fair, you can ensure it’s a success by following these simple steps: 

• Decide on your goals and KPIs for your virtual benefits fair

• Define your format and interactive content e.g. virtual booths, live webcasts, webinars, Q&A, discussions, live chat and more

• Choose the best virtual event platform to suit your goals e.g. WorkCast Stratus

• Select your team i.e. presenters, speakers, guests, panel, moderators, employers etc.

• Select the best day and time to host your virtual benefits fair

• Create and customize your virtual booths 

• Promote your benefits fair with at least 6 weeks lead time via social media, email marketing, landing pages, websites and more

• Run a test stream (if you’re streaming live) to test your internet and audio levels before going live

• Follow up with attendees by sending a thank you email and a link to any downloadable assets post-event

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If you’re wondering what the pros of hosting a virtual benefits fair versus a physical benefits fair, then the primary advantage would be increased employee awareness and empowerment - as only 40% of employees are aware of the benefits available to them. You will also benefit from improved attendance, as 63% of people are more likely to attend a virtual event than an in-person event.

Hosting the benefits fair virtually rather than physically allows your employees to attend the event at their leisure from wherever they are located, so even remote workers can attend using any device that has access to the internet. Meanwhile, 3 in 5 people report benefits and perks being among their top considerations before accepting a job, so virtual benefits fairs can encourage increased job applications and employee retention. The virtual environment is also conducive to direct interactions between employees and employers, as employees are able to interact with their employers and benefits providers via live chat, Q&A, online polls and more - which is much less intimidating than asking a question in front of their peers. 

Virtual events are becoming increasingly popular, as businesses are transitioning their traditional in-person events online, which is why it’s essential to understand the different types of virtual events.

Each virtual event type includes its own own unique features and provides various business benefits, but these are the main types of online events:

• Webinars: online seminars that enable presenters to connect with audiences and exchange information
• Webcasts: a high-quality, polished live video stream of an event or conference
• Virtual conferences: replicates a traditional conference in an online environment
• Virtual college open days: replicate traditional physical college or university open houses virtually
• Virtual open houses: property realtors host virtual open houses by streaming them online for audiences
• Virtual trade shows: allows exhibitors and visitors to interact online environment, rather than at a physical trade show
• Virtual careers fairs: allow employers to connect with job seekers in a virtual environment, rather than in-person
• Virtual benefits fairs: enable employers to communicate the benefits provided to their employees at scale through an interactive online environment

⟶ Learn more about virtual events 

Whatever your business goals, or budget, we have a package to suit your needs.

Solo
Our Solo package is for those who want to date us before they commit long-term (don’t worry, we promise we’ll pull out all the stops). Solo gives you a launchpad to learn WorkCast’s best practices and experiment with all the fun things our platform can do for three months. You’ll have access to key platform features, one branded template, access for one user, an attendee capacity of up to 500, and premium support.

Lite
Our Lite self-service package gives you all the essentials you need to create webinars that pack a punch. Lite enables you to run live and on-demand webinars using our platform for up to 500 attendees. Lite gives you an all-access pass for our platform features, plus one branded template, access for two users, and leading integration capabilities with popular SAAS tools.

Pro
Our Pro package is a step up from Lite. It’s packed with all of the platform features you get with Lite, but with a few extras. Pro users benefit from three branded templates, an attendee capacity of up to 5000, one webinar library, access for five users, and leading integration capabilities with popular SAAS tools.

Enterprise
Our Enterprise package is crafted to meet your needs to an absolute tee. Think ice cream sundae. You choose your favourite flavours, sauces, sprinkles, cream, and any kind of fruit you want on top. It’s bespoke, it’s unique, and it’s made just for you. As this is a made-to-measure package, you will need to contact WorkCast to speak to one of our experts for a quote.

Pricing
Contact our sales team for our package pricing.

If you’re still deciding whether WorkCast is the right virtual events platform for you and your business, then you’ll be happy to know that you can try WorkCast for free with our 14-day trial. 

With our free trial of WorkCast, you’ll be able to run live webinars with no plugins, no downloads and no barriers for attendees, create custom, branded webinars and create bespoke landing pages and event emails.

With our webinar trial you can supercharge your lead generation, increase audience engagement and grow your business - all completely free of charge.

WorkCast has multiple packages to suit your business needs. The short answer is yes, you can pay per use. If you wish to purchase a one-off managed event you can speak to one of our experts to discuss your individual webinar requirements, so that we can give you a quote.

In the meantime, you can get a free demo of WorkCast to determine whether our platform is suitable for your business needs.

Yes, you can purchase an annual license for WorkCast. Whether you’re opting for our Lite, Pro, or our Enterprise webinar package, each of these plans is offered as an annual license, which customers can pay per month. For more information about what features and capabilities are available within each of our packages, you can visit WorkCast’s full list of prices and packages.