WorkCast X Virtual Open Days

Virtual Open Days That Turn Interest Into Applications

Design virtual open days that turn curiosity into confidence and guide students towards application.

Virtual open days attract registrations.
But engagement drives applications. 

 Virtual open days are now a core part of university recruitment to reach prospective students around the world. But registrations alone do not lead to confident decisions.

Students need opportunities to explore, interact, and ask questions before choosing where to apply.

Without the right structure, virtual open days become passive broadcasts rather than meaningful recruitment experiences.

WorkCast helps universities deliver virtual open days that keep students engaged and guide them towards confident next steps.

Everything You Need to Deliver Successful Virtual Open Days

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Virtual Open Days That Convert
How Universities Can Attract and Engage Global Students

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1. Encouraging interaction throughout your virtual open day keeps prospective students engaged and invested in the experience.
2. Clear next steps help prospective students move from interest to confident action.
3.  Well-structured sessions keep prospective students engaged and guide them through your virtual open day. 
4. Turn registrations into real attendance with clear reminders and structured engagement.

Why Universities Choose WorkCast for Virtual Open Days

Built specifically for large-scale, high-impact virtual events that go beyond simple webinars.

Designed for structured, high-impact events 

Not just webinars. WorkCast is built to deliver full virtual open day experiences with clear journeys, multiple sessions, and guided pathways.

Structured Event Design

Engagement that actually scales 

From moderated chat to structured interaction points, keep thousands of attendees involved without overwhelming your moderators. 

Real interaction

Built for global audiences

Support international students with simulive sessions, flexible access, and consistent experiences across time zones.

Global accessibility

Insight that drives better follow-up

Capture real engagement data and connect it directly to your CRM, so your team can prioritise the right students at the right time.

Actionable Insights

Trusted by Leading Universities

The Open University

The Open University

The Open University uses WorkCast to deliver accessible virtual events that help prospective students explore courses and make informed study decisions.

WorkCast Offers Six Main Types of Virtual Events

Your virtual event, your way. We've meticulously designed our virtual events to suit your business needs while also looking ridiculously good.

What University Teams Are Asking About Virtual Open Days

What’s the ideal length for a virtual open day session?

Keep sessions between 10 and 30 minutes.
Beyond that, attention starts to drop.

Shorter sessions also give students flexibility to join what’s most relevant, rather than committing to one long presentation.

What should we measure as “conversion”?

Applications matter, but they’re not the full picture.

Look at engagement signals like attendance, viewing time, poll responses, questions, and post-event activity. Together, these give a clearer view of student intent.

How can we personalise follow-up without it feeling automated?

Use engagement signals as guidance, not scripts.

If a student attended a subject session or asked about accommodation, reference that in your follow-up. It makes communication feel relevant rather than generic.

 

What small changes make the biggest difference to engagement?

Simple changes have the biggest impact.

Start with a poll, encourage early questions, include student voices, and break sessions into shorter segments to keep attention high.

How do virtual open days complement on-campus events?

They work best as an early discovery stage.

Students explore options, ask questions, and build confidence before attending in person, making campus visits more focused and effective.

Do you offer support for setting up virtual open days?

Yes. Our team works closely with universities to help design, set up, and deliver successful virtual open days, ensuring a smooth experience for both your team and your attendees.

Can we see how WorkCast would work for our university?

Of course. You can request a free demo to see how universities are using WorkCast to deliver engaging virtual open days and improve student progression.

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Still have questions?

Let’s talk through your next virtual open day.