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Infosecurity Magazine is a leading, award-winning platform for the information security community, with over 65,000 digital magazine subscribers worldwide. Dedicated to providing free, high-quality content for their global audience, they wanted to transform their virtual events into branding and sponsorship opportunity.
Using the WorkCast platform, Infosecurity Magazine have amplified their existing virtual events and accreditation package into a successful networking and thought-leadership model. As well as offering clients valuable content and learning opportunities, it is also created an attractive opportunity for sponsorship.
With over 6,000 registrants attending the virtual conference every year, Infosecurity Magazine recognized the value of using online conferences as a branding, sponsorship and thought leadership opportunity.
Their legacy product, which had previously been used to create their virtual conferences, no longer provided the kind of event experience that they wished to provide attendees and sponsors.
Previously, online conferences had been focused around replicating a physical event, which led to extra time and effort on the part of sponsors, who had to man virtual stands. And so, they were looking to improve the experience for both audiences and sponsors alike.
By using the WorkCast platform, Infosecurity Magazine are now able to deliver a fully branded and immersive experience for their attendees, with less of the frustrations of a simulated ‘physical’ environment.
Virtual Event Adoption
When Infosecurity Magazine decided to incorporate online events into their marketing strategy they were ahead of the curve from other publishers. Utilizing the polls and reporting features of the WorkCast Platform, they have been able to drive a growth in attendance, as well as validate the various reasons attendees register and view their virtual conferences.
Creating the Virtual Conference
A common approach to creating virtual conferences is to try to replicate the experience of a physical event. Using the WorkCast Platform, Infosecurity were able to set up the virtual environment that was both professional in appearance and easy to access for both speakers and attendees. There was no need for presenters or sponsors to create avatars, or staff a virtual stand.
The content could be pre-recorded and uploaded to the platform in advance, ready for the live event. This had the added bonus of time-saving, making the live event easier to run on the day.
Accreditation and eLearning
Infosecurity Magazine were looking for an online event platform that could offer an automated approach to deliver accredited learning opportunities through their virtual conference event. This included transferring the relevant credits to the accreditation bodies, which previously was a time-intensive task after the event.
Using WorkCast's graded polls and questions within the live presentations, attendees became accredited during the presentation and were able to download their certification at the end of the virtual conference. This meant attendees became more responsible for managing their own accreditation and had the incentive to watch the entire webinar - a preference for everyone involved.