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Infosecurity Magazine is the leading industry-accredited digital platform for the Information Security community, with over 65,000 digital magazine subscribers worldwide. Dedicated to providing free, high quality educational content, they wanted to develop their virtual events into a strong branding and sponsorship opportunity.
Using the WorkCast platform, they have amplified their existing virtual events and accreditation package into a successful networking and thought-leadership model. As well as offering clients valuable content and learning opportunities, it is also created an attractive opportunity for sponsorship.
With over 6,000 registrants attending the virtual conference every year, Infosecurity Magazine recognised the value of using virtual conferences as a branding, sponsorship and thought leadership opportunity.
Their legacy product, which had previously been used to create their virtual conferences, no longer provided the kind of event experience that they wished to provide attendees and sponsors.
Previously online conferences had been focused around replicating a physical event, which led to extra time and effort on the part of sponsors, who had to man virtual stands.
By using the WorkCast platform, Infosecurity Magazine are now able to deliver a fully branded and immersive experience to their attendees with less of the frustrations of a simulated ‘physical’ environment.
Virtual Event Adoption
When Infosecurity Magazine decided to incorporate virtual events into their marketing strategy they were ahead of the curve for other publishers. Using the polls and reporting features of the WorkCast Platform, they have been able to ascertain a growth in attendance, as well as validate the various reasons attendees register and view the virtual conferences.
Creating the Virtual Conference
A common approach to creating virtual conferences is to try to replicate the experience of a physical event. Using the WorkCast Platform, Infosecurity were able to set up the virtual environment that was both professional in appearance and easy to access for both speakers and attendees. There was no need for presenters or sponsors to create avatars, or staff a virtual stand.
The content could be pre-recorded and uploaded to the platform in advance, ready for the live event. This had the added bonus of time saving making the live event easier to run on the day.
Accreditation and eLearning
Infosecurity Magazine were looking for a platform that could offer an automated approach to deliver accredited learning opportunities through their virtual conference event. This included a transferring the relevant credits to the accreditation bodies, which previously was a time intensive task after the event.
Utilising WorkCast's graded polls and questions within the live presentations, attendees became accredited while during the presentation and were able to download their certification at the end of the virtual conference. This meant attendees become more responsible for managing their own accreditation and had the incentive to watch the entire webinar - a preference for everyone involved.