Sponsored Webinars from WorkCast

Crafted for publishers, associations, and media group powerhouses to deliver lead-generating sponsored webinars end-to-end.

Sponsored webinars in a webinar library

Drive Real Results with WorkCast's Sponsored Webinar Software

WorkCast's powerful sponsored webinar platform gives you the tools you need to leverage your content and subscriber base to supercharge your sponsored webinar programme and media kits.

Flexible

✔️All-in-one platform

✔️Layouts and themes to suit different brands

✔️Live, simulive, or on-demand webinars

✔️Integrate 3rd-party apps and APIs

Scalable

✔️Thousands of attendees per event

✔️More opportunities for sponsors

✔️Browser-based = no downloads

✔️Truly global audiences

Engaging

✔️A seamless brand experience

✔️Networking and breakout capabilities

✔️Translations and captions to engage

✔️Bring attendees together

Why use the WorkCast Sponsored Webinars Platform?

Sponsored webinars are online seminars that connect audiences to webinar hosts. The only difference between traditional webinars and sponsored webinars is that the latter involves paying a third party to organize and promote your webinar to their audience.

Sponsored webinars are not only an effective means of mass communication but a lucrative one - as publishers are able to charge tens of thousands for webinar sponsorship. 

In fact, 73% of marketers say webinars are one of the best ways to generate quality leads, which is why sponsored webinars are becoming increasingly popular with brands who are looking to boost lead generation and revenue.

But not all sponsored webinar software is created equal. WorkCast's platform combines must-have features with expert support to take your sponsored webinars to the next level.

WorkCast Webinar Platform

Custom Webinar Sponsorship Packages

Made to measure packages will help generate more revenue, including high-traffic exhibitor booths, sponsored speaker sessions, and webinar co-branding opportunities.

Premium Webinar Sponsorship

Build premium webinar sponsorship options and add a little bit extra. Utilize WorkCast's sponsored webinar platform to build something special for your favorite sponsors.

Sponsored Webinar Engagement Tools

🤝 Networking Opportunities: sponsorship booths help sponsors to connect directly with attendees and convert them into qualified opportunities.

💬 Face-to-Face Interaction: video breakout rooms allow attendees to network and build connections with each other.

🏆 Engagement Galore: drive audience engagement and satisfaction with polls, quizzes, and Q&As.

🙌 Seamless Audience Experience: optimized event experiences mean attendees won’t have any trouble finding what they’re looking for.

Powerful Webinar Analytics for Sponsors

📈 Customized data for each and every sponsor means they know who interacted with their content.

📊 Data Delivered to Your Doorstep: Collect and measure feedback and engagement with detailed analytics including in-platform lead scoring.

🕵️Detailed Insight and Understanding: Capture a multi-dimensional view of your attendees, their interests, their touchpoints, and their sponsored webinar activity.

🏃 Relevant and Actionable Data: Real-time data tracks your sponsored webinar KPIs. Measure success as it's happening. Understand the overall success of the event to make your next sponsored webinars even better.

💰 Personalized Sales Communication: Maximize your ROI with data that allows you to personalize sales engagement and post-event follow-up.

Sponsored Webinar Support

📚 Resources at Your Fingertips: Gain access to comprehensive platform training, resources, and a team of webinar experts.

⛵ Get Onboard Fast: Comprehensive onboarding so you can start your sponsored webinars off right.

😄 Dedicated Support: Webinar day support with experienced webinar coordinators monitoring every webinar & a post-webinar review to make your next sponsored webinar even better.

Sponsored Webinar Integrations

🔗 Third-Party Integration: Easily add third-party applications that work with WorkCast's sponsored webinar platform and create enjoyable and engagement-rich audience interaction.

🖥️ CRM Software: Plug your audience data directly into your CRM.  We already collaborate with HubSpot, Pardot, Salesforce, and more.

👩‍💻 WorkCast's Sponsored Webinar APIs: WorkCast's APIs for registration and reporting make it easy for developers to integrate almost any tool.

🗄️ Organization & Administration: Effectively promote your sponsored webinar with our specialized registration tools, automated email workflows, agenda builders, and attendee to attendee meeting schedules.

Sponsored Webinars FAQ

What is a sponsored webinar and how does it work?

Sponsored webinars are online seminars that connect audiences to webinar hosts. The only difference between traditional webinars and sponsored webinars is that the latter involves paying a third party to organize and promote your webinar to their audience.

Just like traditional webinars, sponsored webinars take place online in the form of a presentation, discussion, lecture, or conference and require attendees to sign up via a registration page to attend. They also use a combination of assets, such as PowerPoint slides, webcams, a screenshare, pre-recorded MP4s, and accompanying audio.

Sponsored webinars can be used for corporate communications, lead generation, product demonstrations, thought leadership, and more. They reach audiences ranging from one person, to thousands of people.

What are the benefits of sponsored webinars?

The main benefits of sponsored webinars are:

  • Lead generation - your sponsor will promote your content to their audience allowing you to capture new leads that you otherwise may not be able to attain
  • Brand affiliation - your brand will be affiliated with your sponsor which can lend credibility and authority to your brand and content
  • Resources - sponsored webinars shift the webinar workload from your team onto the sponsor which can be beneficial for small marketing or content teams

Sponsored webinars are not only an effective means of mass communication, but a lucrative one - as publishers are able to charge tens of thousands for webinar sponsorship. In fact, 73% of marketers say webinars are one of the best ways to generate quality leads, which is why sponsored webinars are becoming increasingly popular with brands who are looking to boost lead generation and revenue.

How do I host a Sponsored webinar?

When it comes to hosting your own sponsored webinar, you can create a webinar from scratch in 10 easy steps:

  1. Choose a publisher who already runs successful webinar campaigns
  2. Select your topic and pitch your webinar idea to the publisher
  3. Manage the process from start to finish
  4. Select your presenters, guests and moderators
  5. Select your webinar platform, like WorkCast 
  6. Set up your webinar presentation in the right environment with suitable equipment
  7. Promote your webinar using social media, email marketing, landing pages and website banners
  8. Choose the best day and time to run your webinar for maximum attendance
  9. Practice, practice, practice - do several dry runs
  10. Follow up with your audience post-webinar and send them a follow-up email with a link to the on-demand webinar to extend its shelf life
Are webinars effective?

“Are webinars effective?” The short answer: yes. Measuring the ROI of webinars can be difficult at times, however, webinars increase audience engagement, boost your lead generation and create awesome brand experiences for your attendees. You’re essentially building trust with your audience and creating value for lead prospects throughout the entire customer journey - from awareness to closed deal.

Webinars are effective as they help to generate sales for businesses by generating high-quality leads that your sales team can later use to initiate personalized outreach.

As long as marketers understand how to best utilize webinars, then companies can continue to use this cost-effective B2B marketing tool successfully in the future.

Can I get a free demo of WorkCast?

Absolutely. You can request a free demo with one of our experts who will take you through our platform and show you how it works

Can I try WorkCast for free?

Absolutely. You can get hands-on experience with our 14-day free trial. You’ll be able to experiment with our platform features, have a go at creating a webinar, and get your teeth into our data and analytics capabilities.

How much does WorkCast cost & what packages do you have?

So, you want to know how much the WorkCast platform will cost? Whatever your business goals, or budget, we have a price and package to suit your needs.


I want to purchase a one-off webinar. Can I pay per use?

Yes, you can. Our Solo package is pay-per-use and gives you 3-month access to create, run, and report on your webinar.

Back to top

Learn more about Sponsored Webinars

You're In Safe Hands

We've been around a while and we know what's important to you. We can prove it, too. Read our case studies.

“It's been a pleasure working with WorkCast in various capacities over the past 5 years... Their knowledge and experience is second to none.”
Dan-Smith-Profile-Head
Dan Smith
Head of Digital, Growth Capital Ventures
“We exceeded our webinar goals, with more attendees than we expected and the most downloads of our whitepaper that we've ever had.”
colin pye
Colin Pye
Creative Director, Realeyes
“WorkCast offers a premium brand experience throughout their online events - as near to a live event as it could possibly be.”
Beverley
Beverley Russell
Managing Partner, Resourceful Marketing

Find out how WorkCast can make your next sponsored webinar a reality.