CBI is one of the UK’s premier business organisations, directly influencing over 7 million professionals. The company has been working with WorkCast for over 5 years to live stream their annual conference to their large-scale audience.
We spoke to CBI’s Director of Commercial Development & Corporate Events, Amy Swain, who explained how online event streaming has transformed their annual conference, so that it’s now more accessible than ever.
CBI’s annual conference is their flagship event, with guest speakers previously including the Prime Minister, the Leader of the Opposition and many other leading business speakers.
This meant that it was essential that CBI use a professional-quality conference streaming platform that replicated their physical conference for those who were attending out in the regions and internationally.
WorkCast helped to transform CBI’s annual conference, so now it was accessible to all audiences - regardless of where in the world they were located. Therefore, the conference stream drove an average conversion rate of 70.5%, which is well above average, and almost 5,000 visits to their event landing page.