Case Study
Packaging News: Turning Live Events Into Engaging Webinars
53% of marketing professionals worldwide name video as the type of content with the best ROI (reelnreel.com). This stat is only set to grow in 2016 as more and more companies wake up to the value of video content.
The Challenge
The Packaging News team were keen to translate, and build upon, the success of their physical events and begin running webinars.
What You Will Learn
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How Packaging News utilised existing video content to create engaging webinars
- How Packaging News attracted sponsorship for their webinar
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How using a thought leadership approach kept leads engaged
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How the WorkCast Platform helped Packaging News create fully branded, data-rich, attractive webinars
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“I had done webinars before but no other provider had the admin system that WorkCast has. That impressed me.”
- Bill Sherry, Commercial Manager