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Global academic publishing company, Wiley, provides extensive educational training materials to companies and individuals. Their team of skilled professionals recognised the growing influence of technology on their communications.
Recognising the need for their content to be accessible online and striving to be at the forefront of their industry they started delivering webinars for future events.
Webinars created a brand new opportunity for Wiley to connect with a worldwide audience.
Wiley’s ambition was to use webinars to draw in a worldwide audience and to become a revenue source through sponsorship opportunities.
This meant the webinars had to be easily accessible on a global reach to allow them to establish a presence in some of the more difficult to reach markets.
Communication between audiences, speakers and sponsors was essential for Wiley, as this was the source of revenue from sponsorship.
Using the WorkCast platform, Wiley were able to create webinars that were easily accessible by a global audience with no barriers, no download or plugins. Using the on-demand and simu-live functionality there was no restraints of time difference, allowing them to attract audiences worldwide increasing their attendance rates.
The sponsorship revenue is in place to keep the content free for attendees, therefore the analytics available for webinar provided valuable insight for the sponsors who gained data on registrants, attendees and their contact information.
Communication between the sponsors and attendees was paramount so utilising the WorkCast platform Wiley were able offer multiple ways for sponsors to interact with registrants. This included asking registrants questions, interactive polls, Q&A, resource materials and redirect links.
Many of the webinars included video footage showcasing research, WorkCast’s platform were able to seamlessly embed video within presentation and stream to any device.