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Case Study: NHS South, Central and West CSU

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About 

NHS is the publicly funded national health care system in the United Kingdom. It is the largest single-payer healthcare system in the world, servicing over one million patients every 36 hours. 

NHS South, Central and West CSU (SCW) was facing internal communications challenges due to their geography, and needed an innovative solution that would allow them to share key updates and internal communications to their colleagues, at the same time, regardless of geography. SCW started using WorkCast's webinar and on-demand platforms as a cost-effective solution for their internal communications. 

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ServingPopulationNHSSCW WorkingAcrossSqMiles
1300Staff 32offices

The Challenge

SCW needed a professional, cost-effective communication tool that would allow their senior leaders to effectively share organizational updates with all offices at the same time. 

The hope was that improved communications and transparency from leadership would result in stronger adoption of the annual business strategy and more collaboration between teams.  

The Goals 

  • Deliver memorable communications and organizational updates 
  • Create an opportunity for two-way communication between colleagues and senior leaders during organizational updates 
  • Provide a high-quality professional communications tool 
  • Overcome existing internal communication barriers and communicate with all colleagues at the same time

How WorkCast Helped

Using the WorkCast platform, SCW was able to overcome the communication challenges they faced as a result of their complex geography. Senior leadership at SCW can now deliver key organizational updates, including their annual business strategy, to all 32 offices at the same time with no barriers, no download or plugins. 

Through updating everyone at the same time, encouraging two-way communication, and using the platform's on-demand functionality, SCW has been able to increase the level of engagement from their colleagues and foster an environment of collaboration between teams. 

The Result

 

SCW was able to improve their internal communications, successfully delivering key organizational updates to all 32 offices at the same time, and allowing important two-way communication to take please with senior leadership. This has resulted in teams working more collaboratively towards targets, and overcoming challenges together.  

 

 

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We would definitely recommend WorkCast. The team provided a high level of support and expertise to enable us to deliver a professional, well-led event from start to finish.

Jessica Stone
Marcomms Project Manager, NHS South, Central and West CSU