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Established in 1957, MEED is a senior management media brand that is responsible for delivering business information and news, intelligence and analysis on Middle East economies and activities with their subscription-based website and magazine.
MEED have been working with WorkCast for several years to run commercial webinars for their large-scale online audience. They recently launched their MEED Live using the WorkCast self-service live webcast platform, so we spoke to MEED’s Director of Marketing Solutions, Eugene Kerrigan, to discuss the launch.
MEED had been running webinars since 2006 with various publishers, however, their webinar programs never gained the kind of momentum the company anticipated. So, there were high expectations when it came to the launch of MEED Live, as MEED wanted to see their webcast series take off and gain traction with their online audience.
MEED had also decided to take the webcast production in-house and use WorkCast’s self-service license, rather than rely on external studios and third parties, so they built their own studio in their Dubai offices to live stream to their subscription base weekly with little previous knowledge, but support from the WorkCast team.
MEED aimed to encourage real-time interactions between editors and subscribers and give them the chance to elaborate on their content in the most appropriate and informative way.
They also wanted to do something different with the WorkCast platform, which is why MEED decided to run live webcasts on a regular basis as a new and interactive way to deliver content directly from editors to the subscription base.
The MEED Live webcast series saw a significant increase in engagement from subscribers, who were able to interact directly with editors in real-time. They were able to interact and communicate with their global audience, as they attracted attendees from 19 different countries, across 3 continents and reduced costs by streaming the events themselves from their own offices.