GlaxoSmithKline (GSK) is a worldwide healthcare company who wanted to explore a more efficient way to communicate with their global audience.
Specifically, GSK’s Human Performance Lab (HPL), an innovation centre dedicated to research in areas such as nutrition and psychology, created an online hub that hosted expert content and thought leadership articles. However, it was decided that this information would best be shared through a series of high-quality, interactive, live webcasts to maximise engagement.
That's where WorkCast came in…
From the beginning of the project, it was apparent that a desire for excellence and high production quality was paramount, as we wanted the webcast series to mirror GSK’s distinctive reputation.
Human Performance Lab required a consistent user journey housed within the HPL environment, while simultaneously building a strong sense of sponsorship opportunities.
A desire to grow attendees and attract worldwide audience with zero time zone restrictions was the objective for this project.
Using WorkCast’s fully customisable branded templates HPL were able to maintain its professional reputation and brand visibility throughout their webinar series. Making use of the branded templates, HPL were able to secure sponsorship and supporting brands.
As well as broadcasting live, WorkCast’s platform enabled HPL to benefit from other types of events, depending on purpose, such as on-demand or scheduled reply. Not only did this allow for the duration of a live event to be extended, but it also enabled HPL to attract a worldwide audience of viewers, with zero time zone restrictions.
WorkCast’s high level reporting capability provided HPL with meticulous analytics to measure registrations, attendees, drop-off points and click-throughs. This, coupled with the ability to create secure user access, which can be managed on an individual event basis, allowed HPL to capture accurate information from viewers and restrict access when necessary.
The ability to incorporate live interactivity throughout the webcast series provided HPL with a superior channel of communication, which allowed for a direct line of engagement between speaker and attendee via polls and Q&A.
Webcasts at Human Performance Lab continue to go from strength to strength. With the number of viewers continuing to grow, they have started hosting webcasts through a dedicated video channel, embedded in their own website.