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Case Study: Software AG

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About

Software AG is an enterprise software that is trusted by thousands of organisations around the world. With a presence in over 70 countries and 4,500 employees, Software AG’s digital platform empowers businesses to innovate and increase operational efficiency.

Software AG wanted to run their first ever virtual event to announce their latest product releases to an international audience, which is where WorkCast came in to help.

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The Challenge

Software AG had never hosted a virtual event and wanted a robust platform that could replicate their physical conference in an online environment.

As Software AG were looking to extend their global reach, they required the ability to broadcast to enterprise-level audiences reliably and securely across different time zones on three separate days. This meant that the virtual conference needed to run like a well-oiled machine, without interruption, and WorkCast did just that.

The Goal

Software AG wanted to bring their physical conference to an online global audience, so they needed a robust virtual events platform that was suitable for enterprise-level audience numbers.

Software AG needed to broadcast their multi-session event across multiple time zones on three separate days to maximise the reach of their virtual conference. So, they required the interactive capabilities of the WorkCast platform, paired with first-class event support, to replicate their in-person conference in a virtual environment.

How we Helped

WorkCast helped Software AG to create an engaging online environment that included:

  • Panel discussions
  • Multiple keynote speakers
  • educational breakout rooms
  • Downloadable event resources
  • Audience polls

With the capabilities of the WorkCast platform, paired with a dedicated support team, we were able to combine video production, project management, and live event support to deliver an exceptional experience for the audience and the presenters alike.

From the fully-branded registration process to the event lobby and downloadable resources, WorkCast created a fully-branded experience for attendees that encouraged increased registrations, interaction and engagement.

Client Examples

The Result

Software AG gathered an impressive amount of audience engagement data over the 3 days, which included 3,400 registrations and 1,700 responses to audience polls. The WorkCast platform enabled the company to interact with a global audiences like never before, encouraging 325 attendee questions and 2,700 resource downloads - which allowed attendees to interact with the brand long after the live event had finished.

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Registrations
Resource Downloads
Attendee Questions
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“Software AG wanted to run their first ever online event to announce their latest product releases to the world. They chose WorkCast to deliver a world-class event.”

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