With 30,000 full-time students and over 63,000 student applications last year, Seneca College were looking to find a way to improve their communication with new starters and ensure that they were receiving the information they needed before starting their first semester.
This meant that they needed to create an orientation event that was easily accessible to new starters on a global scale, so students could access the event wherever they were in the world. This would extend the reach of their traditional orientation event exponentially and would allow new students, who previously would not have been able to attend the event, to participate in the Seneca College’s orientation event.
With a vision to include a combination of live and pre-recorded presentations, a live chat room, individual presentations, Q&A and on-demand videos featuring college representatives, WorkCast helped Seneca to create an interactive virtual event to maximize their audience engagement.
Seneca College exceeded their targets for audience interactions and attendance rates for the virtual event, with over 1,238 registrations, a 72% attendance rate and over 370 questions were asked throughout the day. Due to the success of the Seneca College open house, the university plans to host several similar virtual events in the near future.