Standard Life's Webinar Program with WorkCast

The Program at a Glance

Scope and Reach:

• Multi-Division Participation: The program was delivered through numerous account IDs, reflecting the breadth of Standard Life's organizational divisions.
• Event Scale: Over 90 webinars per year, including live, scheduled replay, and Simulive sessions, were hosted for employees and clients across industries.

Key Objectives:

• Education: Empower employees and clients with financial literacy, focusing on pension schemes and investment planning.
• Engagement: Foster interactive learning environments with live Q&A, polls, and tailored presentations.
• Accessibility and Scalability: Provide flexible options for accessing content across divisions and time zones.

Why WorkCast Was the Ideal Solution

WorkCast offered a platform uniquely suited to the needs of Standard Life’s multi-division operations, providing:

Compliance and Security

Certified for ISO 27001 and ISO 50001, ensuring robust data security and energy-efficient operations.

A proven track record in facilitating compliance with financial industry regulations, enabling smooth approval processes.

Scalable Multi-Account Support

WorkCast’s infrastructure accommodated the diverse needs of Standard Life’s divisions by allowing multiple account IDs to operate seamlessly.

Each division had the flexibility to customize its events while leveraging a centralized platform.

Integrated Event Types

The platform hosted live, on-demand, and Simulive events, ensuring all divisions could choose the most suitable format for their audience.

Professional Branding

Customisable event templates presented each division’s branding professionally, maintaining consistency and trust across diverse audiences.

Comprehensive Support

Dedicated event managers and technical assistance ensured flawless execution of webinars for all divisions.

Insights from the Data

Key Metrics:

• Total Events: Over 90 webinars per year.
• Participation Rates:
  
  • Average attendance rate: ~60%.
  • Popular sessions achieved attendance rates exceeding 65%.
• Engagement Tools: Live Q&A and interactive polls consistently enhanced participant involvement.

Sample of Event Types and Metrics

Example Topics

• Retirement Planning Made Simple
• Understanding Workplace Pension Benefits
• Navigating Your Financial Future with Confidence

Multi-Account Performance Overview

Outcomes

Broad Organisational Impact

WorkCast empowered multiple Standard Life divisions to independently manage webinars, promoting internal and external financial education initiatives.

Flexibility in Delivery

Attendees benefited from scheduled replays and Simulive sessions, allowing engagement across time zones and work schedules.

Enhanced Engagement and Learning

WorkCast’s features, including interactive tools and detailed analytics, ensured consistently high engagement and actionable insights.

Secure and Compliant Operations

Standard Life confidently navigated complex financial regulations, thanks to WorkCast’s compliance-ready platform.

Conclusion

Standard Life’s collaboration with WorkCast exemplifies how a unified platform can address the diverse needs of a multi-division organisation. By offering robust compliance, scalability, and support, WorkCast empowered Standard Life to deliver secure, impactful webinars that resonated with audiences across industries. This partnership reinforced WorkCast's position as an indispensable tool for financial services companies seeking professional and flexible online event solutions.