Who is GSMA?
GSMA represents the global mobile ecosystem, uniting mobile operators, technology innovators, policymakers, and industry leaders worldwide. Its role is to support collaboration, knowledge sharing, and progress across the mobile industry.
To support this mission, GSMA runs a wide range of events, webinars, and panel discussions. As audiences and speakers are spread across regions and time zones, delivering large-scale virtual and hybrid events presents challenges around reach, reliability, audience engagement, and maintaining a consistently high-quality experience while still capturing valuable insights.
The Challenge
GSMA’s mission is to connect the mobile industry worldwide, which naturally means their events need to reach people across multiple time zones, job roles, and regions.
With a packed autumn schedule, the GSMA team needed a platform that could handle:
● Interactive live events
● Remote live streams with speakers joining globally
● Fully recorded, on-demand playback
● Consistent branding and user experience
● Higher-than-usual registration and attendance volume
They also needed peace of mind that, with so many moving parts, the technology and event support would hold strong.
How WorkCast Helped
To support GSMA’s multi-event schedule, WorkCast provided a hybrid event delivery framework combining live interactivity, broadcast-quality remote streaming, and frictionless recorded playback.
