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Marketo is a marketing automation platform built to help organizations automate and measure marketing engagement, tasks and workflows. Marketo allows marketers to target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels.
WorkCast has an advanced data mapping engine that allows us to integrate your online events with Marketo. Data including standard and custom registration form field content can be pushed directly to your Marketo.
With the WorkCast-Marketo Webinar Integration, you can create registration pages directly in Marketo, and the registration form data will be configured to push to the WorkCast platform directly via a webhook. If you’re running your event directly in WorkCast, all relevant registrant and attendee data will be pushed to Marketo in real-time, so your marketing and sales teams can keep up to date with the hottest prospects.
Oracle Eloqua, part of the Oracle Marketing Cloud, provides best-in-class lead management, campaign management, and sales tools that help marketers deliver the most connected and personalized experiences from first impression to customer advocacy. Eloqua's marketer-friendly platform enables organizations of any size to execute advanced marketing strategies, at scale, using the industry's richest dataset and adaptive technologies.
WorkCast integrated directly with the Eloqua platform using our advanced data mapping engine. All of your registrant and attendee data can be pushed directly into Eloqua, including viewing stats, Q&A and any poll questions. This means all of your marketing and sales data is in one single place keeping it organised and easily accessible.
If you want to create your own registration form directly in Eloqua and have just the event attendance data push to your platform you can also do that without the need for a WorkCast registration form.
WorkCast seamlessly integrates with Pardot, the powerful marketing automation system that operates in tandem with Salesforce. Our powerful integrations allow you to maximise your lead generation and streamline your sales and marketing data. With WorkCast for Pardot, you can use webinar activity to add new prospects, build lead nurturing lists, and create opportunities directly to your marketing automation platform.
WorkCast’s Pardot integration pulls through important analytics data to the platform including viewing length, poll responses, and user questions. With these metrics, you can track prospects in greater detail, improve Pardot-based lead scoring, and enhance lead nurturing programs.
Creating your own registration forms and landing pages is easy, and you can even keep the same look and feel as your own website, maintaining a seamless brand experience.