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Emma Horton

Emma joined WorkCast in April 2021, contributing to the team's success by overseeing numerous webinars. With a degree in Broadcast Media Production.

Posts by Emma Horton

Are You Rewarding Attendance or Supporting Learning?
A professional watching an on-demand webinar on a laptop while taking notes in a modern home office, illustrating flexible learning that allows members to engage with educational content at their own pace rather than simply attending a live event.
Webinars

Are You Rewarding Attendance or Supporting Learning?

Aug 20, 2026 4 min read
Why Smaller Associations Can Beat Bigger Ones
A small team of professionals collaborating around a table in a bright, modern office, sharing ideas and working closely together in a relaxed, supportive environment, representing the agility, strong relationships and collaborative culture that help smaller associations create exceptional member experiences.
Webinars

Why Smaller Associations Can Beat Bigger Ones

Aug 19, 2026 4 min read
Why Subject Matter Experts Need Better Platforms, Not More Time
An industry expert presenting from a home office while being supported through a professional webinar platform, illustrating how the right digital tools make it easier to share expertise, engage members and extend the impact of every knowledge-sharing session.
Webinars

Why Subject Matter Experts Need Better Platforms, Not More Time

Aug 18, 2026 4 min read
Understanding the Candidate Experience in Online Interviews
Understanding the Candidate Experience in Online Interviews
Universities

Understanding the Candidate Experience in Online Interviews

Aug 14, 2026 4 min read
Event Data Analytics: Turning Attendance Into Actual Insight
Event Data Analytics: Turning Attendance Into Actual Insight
Engagement & Metrics

Event Data Analytics: Turning Attendance Into Actual Insight

Aug 14, 2026 4 min read
AI in Events and Marketing: Where It Actually Earns Its Keep
A real marketing/events team using AI to coordinate campaigns, event planning, and performance analysis in a modern office.
Event Setup

AI in Events and Marketing: Where It Actually Earns Its Keep

Aug 13, 2026 4 min read
The Hidden Cost of Losing Member Knowledge
An experienced professional sharing knowledge with a younger colleague in a bright, modern office, while the younger professional listens attentively and takes notes, representing the transfer of expertise, mentorship and preserving valuable knowledge for the future.
Webinars

The Hidden Cost of Losing Member Knowledge

Aug 13, 2026 4 min read
The Silence Problem: Why Most Webinar Audiences Are Just Watching the Clock
A group of professionals sits in a conference room watching a virtual webinar, looking distracted and checking the time and their phones.
Engagement & Metrics

The Silence Problem: Why Most Webinar Audiences Are Just Watching the Clock

Aug 12, 2026 4 min read
What Makes Members Recommend an Association?
Two professionals having an engaging conversation in a modern networking space, smiling and sharing ideas while colleagues connect in the background, representing the meaningful relationships and positive experiences that encourage members to recommend an association to others.
Webinars

What Makes Members Recommend an Association?

Aug 12, 2026 3 min read
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