What Can an Association Actually Run on WorkCast?

No two weeks in an association’s events calendar necessarily look the same.

You might be running a member webinar one week, delivering CPD the next and preparing for a much larger annual event at the same time. Your speakers could be joining from different organisations, countries and time zones, and not every event is going to need the same setup.

That’s why there isn’t just one way to run an event on WorkCast.

Associations can use the platform for everything from regular member webinars to multi session virtual events, choosing the format that works for what they actually need to deliver.

So, what can that look like?

1. Member webinars

Probably the most obvious place to start.

Associations use WorkCast to run regular member webinars around industry updates, research, expert knowledge and topical discussions.

You can manage registration and event emails through the platform, bring your presenters into the WorkCast Studio and give members ways to get involved through polls and moderated Q&A.

And if webinars are something you’re running every month, having a familiar setup matters. You don’t want your team starting from scratch every time another event appears in the calendar.

2. CPD and training

For many associations, webinars are also part of how they deliver CPD, training and professional education.

That might be a live session where members can ask questions as they learn, or something members need to access at a time that works around their job.

WorkCast also gives you reporting around attendance and engagement, so you’re not limited to knowing who filled in the registration form.

It gives associations another way to deliver professional learning alongside the rest of their digital events, without needing to completely change how the team works every time the purpose of the session changes.

3. Expert panels and discussions

Your speakers aren’t always going to be sitting in the same place.

They might be members, academics, industry experts or people joining between everything else they have going on that day.

WorkCast lets you bring those people together remotely for panels and discussions, with members able to contribute through Q&A and polls during the session.

For associations with expertise spread across different organisations, locations and time zones, that can open up a lot more possibilities for who you put in front of your members.

4. Pre recorded and simulive events

Sometimes you find exactly the right speaker, but their diary doesn’t match yours.

That doesn’t necessarily mean changing the date or finding somebody else.

With WorkCast, presenters can record their contribution ahead of time, or you can pre record the entire session and deliver it as a simulive event at a scheduled time.

Your team can still be there during the broadcast to manage Q&A, polls and the conversation around the content, while your presenter doesn’t need to be available live.

It’s particularly useful when you’re working with busy experts, different time zones or simply want more control over the presentation itself.

5. Studio webcasts

Not every event needs the same level of production.

A regular member webinar might need a presenter, their slides and a good conversation. A flagship event, major announcement or important industry discussion might need something more produced.

That’s where a studio webcast can come in.

WorkCast can support professionally produced webcast experiences when you want more control over how the event looks and feels.

It doesn’t mean every event needs to become a big production. It means you have that option when the event warrants it.

6. Multi session virtual events

Then there are the events that are much bigger than a single webinar.

Annual conferences, summits and larger virtual events can involve multiple sessions, speakers and formats, all needing to work as part of the same experience.

WorkCast can support multi session virtual events, giving associations a way to bring those different elements together rather than treating every session as a completely separate event.

We’ve seen what that can look like at scale through our work with GSMA’s Mobile World Live, which delivered 15 live sessions across three days and generated 3,934 registrations.

You might not need to run 15 sessions in three days. But it shows how far the same technology can stretch beyond the regular member webinar.

7. On demand learning and event content

And, of course, not everything has to be watched live.

A member might miss a training session because they’re working. Someone in another time zone might not be able to attend. Or a member might simply want to come back to something they found useful.

WorkCast lets associations make event content available on demand, with features such as chapters helping members navigate longer recordings and get to the section they actually need.

For some associations, that might mean a handful of recordings. For others, it could form part of a much larger collection of training, CPD and expert content.

Either way, on demand is another option available alongside the live and scheduled events you’re already running.

One platform doesn’t have to mean one type of event

An association’s events programme can include a lot of different things.

A monthly member webinar doesn’t have the same requirements as an annual conference. A live panel isn’t the same as a simulive training session. And the event you want to make a bigger production of shouldn’t dictate how you have to deliver everything else.

With WorkCast, you can run member webinars, CPD and training, expert panels, pre recorded and simulive sessions, studio webcasts, multi session virtual events and on demand content from the same platform.

So when the event changes, you don’t necessarily need to change the technology behind it.

One platform. More than one way to use it.