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Emma Horton

Emma joined WorkCast in April 2021, contributing to the team's success by overseeing numerous webinars. With a degree in Broadcast Media Production.

Posts by Emma Horton

The Silence Problem: Why Most Webinar Audiences Are Just Watching the Clock
A group of professionals sits in a conference room watching a virtual webinar, looking distracted and checking the time and their phones.
Engagement & Metrics

The Silence Problem: Why Most Webinar Audiences Are Just Watching the Clock

Aug 12, 2026 4 min read
What Makes Members Recommend an Association?
Two professionals having an engaging conversation in a modern networking space, smiling and sharing ideas while colleagues connect in the background, representing the meaningful relationships and positive experiences that encourage members to recommend an association to others.
Webinars

What Makes Members Recommend an Association?

Aug 12, 2026 3 min read
How to Choose Event Technology That Actually Fits Your Audience
a team evaluating event technology in a conference-planning setting
Online Events

How to Choose Event Technology That Actually Fits Your Audience

Aug 11, 2026 4 min read
Every Association Has Data. Few Turn It Into Better Decisions.
A professional reviewing performance dashboards and engagement data on a laptop in a modern workspace, using analytics and insights to understand audience behaviour and make informed decisions about future content and events.
Webinars

Every Association Has Data. Few Turn It Into Better Decisions.

Aug 11, 2026 4 min read
The 51-Week Problem: Why Member Engagement Fails Between Events
The 51-Week Problem: Why Member Engagement Fails Between Events
Online Events

The 51-Week Problem: Why Member Engagement Fails Between Events

Aug 10, 2026 4 min read
Attendee Experience Optimization: How to Design Events People Actually Remember
Attendee Experience Optimization: How to Design Events People Actually Remember
Engagement & Metrics

Attendee Experience Optimization: How to Design Events People Actually Remember

Aug 7, 2026 4 min read
Attendee Engagement Tools: What Actually Keeps People Watching
Attendee Using Engagement Tools in Webinar Session
Engagement & Metrics

Attendee Engagement Tools: What Actually Keeps People Watching

Aug 6, 2026 4 min read
Why Great Member Experiences Feel Connected
A professional working from a modern home office while seamlessly moving between live discussions, on-demand learning and collaborative conversations across multiple connected digital experiences, representing a joined-up member journey.
Webinars

Why Great Member Experiences Feel Connected

Aug 6, 2026 3 min read
The Event Is Over. The Community Is Just Getting Started
Virtual Community Gathering Online Event
Online Events

The Event Is Over. The Community Is Just Getting Started

Aug 5, 2026 4 min read
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