Have you ever wondered how to make all your online webinars successful? Exactly what webinar basics you might be missing? Is there anyone that can help you?! WorkCast’s webinar services are designed to do just that.
Our online event coordinators are here to help you make the best webinars and virtual events ever. In the meantime, our webinar support expert, Emma, has some top tips...
A good event coordinator will collate as much information about your event as possible. Are you pre-recording the webinar? When is the technical rehearsal? Do extra speakers need access? What presentation format will you use?
You’ll need to know this same information if you’re going to run a successful webinar.
Plan: The key to success is planning and spending some time thinking about the following questions… Who is the target audience? What do I wish to accomplish from this webinar? What is the topic of my presentation? Check out the resources below.
Prepare: Give yourself plenty of time (at least 8 weeks) to plan, record your media, write a script, and finalize your webinar slide deck. Avoid leaving anything to the last minute so there’s always time to make changes.
Practice: Practice really does make perfect! Always rehearse the content that you’ll be discussing in your webinar, and ALWAYS run a technical rehearsal on your webinar platform. Ensuring you’re comfortable with the platform will make your live webinar experience feel like a breeze!
WorkCast Top Tip: WorkCast can take the stress and worry out of your webinars, so you can focus on your content. Every online webinar is different, we spend time with you to establish exactly what you’d like from your event. Our premium webinar services are designed to ensure smooth event delivery, every time.
Communicate: A clear and well-laid plan is almost useless if nobody knows what it is. Make sure you communicate clearly with everyone that’s involved. Consider setting up a Slack channel rather than getting lost in endless email threads.
Platform: Choosing the right webinar platform is commonly overlooked when you’re planning a webinar. Our blog on how to find the best webinar platform might help.
Make sure you confirm your webinar goals, understand how you'll use webinars, determine the type of webinar platform and software you need, and test the webinar platforms yourself.
You naturally follow unwritten social rules at business meetings and events. But it’s often harder to know what’s social best-practice at online events. You’re not physically in touch during online webinars so there’s a different form of etiquette to follow.
Whether it’s your first webinar or your hundredth, here are some handy tips to ensure you get the most out of your webinars as a speaker and an attendee.
Hopefully, these easy tips will make a huge difference to both your audience and speakers during your live webinar. Simple, but effective! The more online webinars you run if you’re a speaker, or watch if you’re an attendee, the more these tips will become almost second nature.
Online event coordinators run several online webinars a day. Needless to say, they’ve seen a lot of webinars. Follow these tips and turn your good into a great webinar.1. Plan a rehearsal before the live webinar
A full rehearsal gives you the opportunity to get to know your fellow speakers, get comfortable with the platform, and refine your webinar content. WorkCast offers a managed webinar service to help run these rehearsals for you.
Often moderators and speakers come from various backgrounds and roles and first meet during the pre-call of the live webinar, it can be a little awkward if you’ve never met before presenting a webinar together.
Planning a rehearsal beforehand gives you that extra time to put names to faces and become familiar with each other so that when it comes to the live webinar you can bounce off each other. Trust us, it’ll make a huge difference to your audience.2. Create a running order of everything the live webinar involves
A running order will help your webinar flow smoothly from start to finish and helps to deliver a professional-feeling experience for your attendees.3. Make your slide deck visually attractive
There’s no need for death-by-powerpoint in 2021. Use visual hierarchy, graphs, color, easily read information, and embedded videos to improve your visual presentations.
Try to avoid chunky paragraphs as it’s difficult to listen and read loads of content at the same time.
WorkCast Top Tip: Include a progress bar in your webinar slide deck. It’ll create a positive user experience for attendees and they’ll understand how your presentation is progressing.
4. Include a question and answer section (Q&A session)
A Q&A session provides a great opportunity to interact with your audience and gauge their interest, understanding, and engagement.
Using a question and answer section at the end of your webinar can make your audience feel like they’ve been heard, but it also gives you great anecdotal insight into the thoughts and opinions of your attendees.
Always have some pre-planned questions (seed questions) to kick it off and encourage the attendees to submit their own.
WorkCast Top Tip: Use this information to seed new webinar topics and improve your future events.
Make the most of your attendees (and give them a great experience) by providing loads of useful resources after the webinar session is finished. Providing easy and obvious ways for your attendees to get in touch is a great idea too.
Your webinar resources could include:
The best webinar resources will always be those that are specific to your topic and that make your audience feel like they’re getting something special. Add as much value as you can and you might get some excellent word-of-mouth promotion from your audience.
There’s always room for improvement, even if you’ve been running webinars for years. This top tips blog should help you find some interesting opportunities to improve your own webinars in the future.
Are you planning to run more online webinars? Remember, WorkCast’s premium webinar services are designed to help you make the most of your webinars. Take the stress out of webinars or just get an extra hand running your events with WorkCast’s premium webinar support.
Get more from your webinars with our Workcast webinar planning resources:
Emma has been a part of the wonderful WorkCast team since April 2021. Since then she has helped to run 100s of webinars. Her undergraduate degree in Broadcast Media Production, and several years in the event industry, have given her a wealth of real-world experience.
“WorkCast has allowed me to develop my skills and passion even further. I love the feeling when a live webinar has been a success after all the planning that goes into it.”