Knowing Your Audience

Webinar best practice - putting the time in to define your audience.

Some of the most successful webinars and virtual events we see here at WorkCast are the ones where the host has really thought about who will be watching.

They adjust their tone, the topics they cover, and the level of detail they go into to match the needs of their audience. The result? An engaged audience that receives value in exchange for their time. Plus, bonus points to the host for boosting the authority of their brand. 

Join Team WorkCast for the latest in the ongoing Webinar Best Practice series to learn how you can define your audience so you can create a tailored webinar or virtual event experience that will cut through the noise.  Better yet, you'll be able to apply the takeaways here to your entire marketing strategy. You will learn:

• • • Customer Journey mapping
    • Creating your personas
    • How to use your data to influence your webinar planning
    • Basing your goals on customer journey and personas
    • How to match the right content to your audience's needs

Register now!