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Emma Horton

Emma joined WorkCast in April 2021, contributing to the team's success by overseeing numerous webinars. With a degree in Broadcast Media Production.

Posts by Emma Horton

Attendee Experience Optimization: How to Design Events People Actually Remember
Attendee Experience Optimization: How to Design Events People Actually Remember
Engagement & Metrics

Attendee Experience Optimization: How to Design Events People Actually Remember

Aug 7, 2026 4 min read
Attendee Engagement Tools: What Actually Keeps People Watching
Attendee Using Engagement Tools in Webinar Session
Engagement & Metrics

Attendee Engagement Tools: What Actually Keeps People Watching

Aug 6, 2026 4 min read
Why Great Member Experiences Feel Connected
A professional working from a modern home office while seamlessly moving between live discussions, on-demand learning and collaborative conversations across multiple connected digital experiences, representing a joined-up member journey.
Webinars

Why Great Member Experiences Feel Connected

Aug 6, 2026 3 min read
The Event Is Over. The Community Is Just Getting Started
Virtual Community Gathering Online Event
Online Events

The Event Is Over. The Community Is Just Getting Started

Aug 5, 2026 4 min read
Why Great Association Content Starts with Member Problems
A professional sits at a desk thoughtfully planning ideas in a modern workspace, surrounded by notebooks, a laptop, and simple wooden blocks arranged to represent strategy, problem-solving, and building meaningful solutions.
Webinars

Why Great Association Content Starts with Member Problems

Aug 5, 2026 4 min read
How to Choose a Virtual Event Platform That Won't Let You Down on the Day
A focused team preparing a virtual event in a modern workspace
Online Events

How to Choose a Virtual Event Platform That Won't Let You Down on the Day

Aug 4, 2026 4 min read
Your Biggest Competitor Isn't Another Association
A busy professional working at a laptop while surrounded by emails, meetings, news alerts, AI tools and other digital distractions, illustrating the constant competition for members' attention that associations face in today's information-rich world.
Webinars

Your Biggest Competitor Isn't Another Association

Aug 4, 2026 4 min read
Why Associations Need an Editorial Strategy, Not Just an Events Calendar
A professional planning future content using a desk calendar filled with notes, sticky reminders and scheduled activities, representing the editorial planning and long-term content strategy associations use to build connected member experiences beyond individual events.
Webinars

Why Associations Need an Editorial Strategy, Not Just an Events Calendar

Jul 30, 2026 4 min read
The Trust Advantage: Why Associations Still Matter in the Age of AI
Two experienced professionals in conversation after a workshop, with one sharing expertise while the other takes notes, representing the trusted peer learning, professional discussion, and human insight that associations provide beyond information alone.
Webinars

The Trust Advantage: Why Associations Still Matter in the Age of AI

Jul 29, 2026 3 min read
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