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Having spent many years in business development, the role of webinars in giving credibility and professionalism to your value proposition cannot be underestimated.
Salespeople and business managers know well that feeling: You’ve met your prospective client, delivered a great pitch for your product, felt a warm and positive reaction, left the meeting, now what? The client is clearly not in a position to sign a contract at that moment, but is very likely to in the future if their feedback is anything to go by. This is where you can really use webinars to fill that hiatus for the following reasons:
Using Webinars to close deals is about re-enforcing your company’s professionalism and showing innovation. It is also about presenting yourself in the best possible light drawing from all areas of your business. It enables you to reach out to the greatest number of people in the fastest and most cost effective way.