Virtual open days should help prospective students feel informed and confident, not overwhelmed. Yet many traditional formats still rely on static tours and long information sessions that leave audiences disengaged and unsure of their next step.

Immersive virtual open days offer a better approach. By combining interactivity, clarity, and insight, universities can guide students through the information that matters most and support more confident decision making.

With platforms like WorkCast, admissions teams can create virtual open days that feel structured, intuitive, and genuinely engaging.

Engaging Prospective Students Through Interactive Experiences

For prospective students, choosing a university is a major decision. Virtual open days work best when they remove friction and give attendees control over how they explore.

Interactive virtual open days allow students to move through content in a way that suits their interests. They can join live sessions, explore on demand content, and focus on topics that matter most to them, whether that is course detail, student life, or admissions guidance.

This flexibility encourages deeper engagement and helps students build a clearer understanding of what your institution offers.

To see how interactive formats are transforming open days, explore how universities are using virtual open days to support recruitment and engagement.

Supporting Confident Decision Making

Clear structure and intuitive navigation play a key role in helping students make informed choices. When content is easy to find and easy to understand, confidence grows naturally.

Virtual open days hosted on WorkCast are designed to guide attendees through sessions logically, reducing confusion and helping students connect the dots between courses, campus life, and next steps.

Providing clarity at every stage helps prospective students move from interest to intent with greater confidence.

Features That Enhance Engagement and Insight

AI Supported Q and A for Real Time Interaction

Real time questions help students feel heard and supported. AI supported Q and A allows attendees to ask questions throughout sessions, while organisers can manage and prioritise responses efficiently.

This creates a two way conversation that builds trust and keeps engagement high across large audiences.

Real-Time Analytics That Inform Strategy

Understanding how students engage with your open day is just as important as delivering the event itself. Real-time analytics provide insight into attendance, session popularity, and interaction levels.

These insights help admissions teams understand what resonates, refine future events, and personalise follow-up communication.

To learn more about how data supports effective virtual events, explore this guide on digital open days and recruitment platforms.

Consistent Branding That Builds Trust

Brand consistency plays an important role in building confidence. Customisable event environments allow universities to reflect their identity clearly and professionally throughout the virtual experience.

A cohesive, branded environment reassures attendees and reinforces trust in your institution.

Making Virtual Open Days Easier to Manage

Running a virtual open day should feel straightforward, not stressful. WorkCast is designed to simplify event setup and delivery, allowing admissions teams to focus on engaging with prospective students rather than managing technology.

From intuitive event creation to reliable live delivery, the platform supports teams at every stage of the process.

Creating Experiences That Truly Resonate

Immersive virtual open days do more than share information. They help students feel confident, supported, and ready to take the next step.

By combining interactive content, real time insight, and a clear event structure, universities can create experiences that genuinely support decision making.

🎓See how immersive virtual open days support confident decisions

Discover how interactive experiences help prospective students explore, engage, and choose with clarity.

👉 Learn more about immersive virtual open days here.