In today's rapidly changing business environment, companies are looking for ways to adapt and thrive in the face of economic uncertainty. A ‘tried and true’ strategy is to run demand gen campaigns through digital events such as webinars, webcasts and virtual or hybrid events. Digital events allow companies to reach wider audiences at a lower cost than purely in-person events. While many businesses may be tempted to work with multiple technology providers for their digital events program, there are significant advantages to using a single provider. In this blog, we'll explore the benefits for businesses of using a single technology provider for demand generation webinars and virtual events, especially in the current period of economic instability.
A Streamlined Process
Using a single technology provider for webinars and virtual events can streamline your processes, making it easier for your team to manage everything from event registration and promotion to attendee engagement and follow-up. Instead of working with multiple vendors, each with their own systems and processes, consider one that offers an end-to-end solution. This can save your team valuable time and reduce the risk of errors or miscommunications.
Providing a Consistent Experience
Using the same platform and/or provider can ensure consistent branding, styling and messaging. This is important for building brand awareness and credibility, and can also help to create a sense of unity and cohesion across all of your virtual events. It can be challenging to maintain a consistent event experience and brand image when using multiple vendors, especially if each of them uses varying layouts, templates and creative software.
Better Data Insights
By having all of your data in one place, you can more easily track attendee engagement, measure the effectiveness of your marketing campaigns, and identify areas for improvement. This can help you to refine your lead generation strategies and optimize your virtual events for maximum ROI.
Cost Savings
In uncertain economic times, keeping an eye on your budget is more important than ever. By using and renewing with a single technology provider, you may be able to negotiate better pricing and save money on the overall cost of your plan or subscription. Additionally, it can help you to avoid the hidden costs and unexpected fees that can arise when working with multiple vendors.
On-hand Technical Support
Consider the support you’d like to have when running an online event program. When you work with multiple vendors, it can be challenging to troubleshoot technical issues and coordinate between different support teams. With a single provider, you can have a dedicated support team that is familiar with your specific needs and can provide timely and effective assistance when you need it most.
Conclusion
From streamlining your processes and maintaining consistent branding to gaining better data insights, cost savings, and technical support, there are many advantages to working with one provider. If you're looking to use online events for sponsorship, lead generation or CPDs in the coming months, consider partnering with a single technology provider to help you achieve your goals.
