Why You Don't Need Your Own Webinar Platform to Succeed

(No, seriously - you can leave the tech headaches to us.)

If the thought of launching your own webinar platform makes you want to lie down in a dark room, we get it. Between the technical setup, branding, compliance requirements, live support (and the 17 browser tabs you’ll need open to manage it all), it’s a lot.

But here’s the thing: you don’t need your own platform to run high-quality, professional webcasts. You just need the right partner.

We recently broke down what a webcast partner actually does in this blog – spoiler alert: it’s a lot more than pressing play. And if you're thinking, “This all sounds great, but I don’t have a tech team or a webinar platform…” – you’re exactly who we wrote this for.

You Don't Need the Kit - Just the Connection

There’s a growing group of companies quietly running slick, powerful virtual events,  webinars and  webcasts without owning a single bit of webinar tech. How? They partner with platforms like WorkCast to do the heavy lifting. 

That means they can focus on what they do best – planning, producing and delivering standout events – while we handle the streaming infrastructure, audience access, security and compliance. 

Our partnership with 247 Webcasting is a brilliant example of how an agency can thrive by teaming up with an established webinar platform. Read the WorkCast x 247 Webcasting case study. 

It's Not Cutting Corners. It's Playing Smart

We’ve worked with webcasting partners who:

• Deliver hundreds of webinars a year, for huge enterprise brands
• Offer fully managed webinar services with all the bells and whistles
• Have zero technical infrastructure of their own (because they don’t need it)

They get the full platform experience – from registration pages and branded templates to live support and post-event analytics – without the cost and stress of building or maintaining it.

Your Brand, Front and Centre

Worried it’ll look like you’re piggybacking on someone else’s system? Don’t be. Our platform can be fully white-labelled – meaning your brand is the star of the show. We’ll just be the secret sauce that makes it all run smoothly behind the scenes.

(And we’re very okay with that. We love being the reliable sidekick.)

Scale Without Spreadsheets

Whether you’re running one big annual summit or 50 product demos a month, partnering with a platform like WorkCast makes it easier to grow without burning out your team – or spinning up another 48 Zoom links and hoping for the best.

We handle:

• Global audience access
• Simulive and on-demand replays
• Secure, scalable streaming
• Accessibility features (hello, live captions 👋)
• CRM integrations
• And more acronyms than we’d like to admit

TL;DR: You Don't Need to Reinvent the Webinar

You just need a platform partner who’s already done it – and done it well.

So if you’re building a managed webcast service, or simply want to offer clients a more premium webinar experience without all the tech faff, you might not need your own platform. You might just need ours.

👉 Want to know what a webcast partner actually does behind the scenes? Catch up on the first blog in the series.