Virtual Open Days That Welcome Everyone

Maximising Reach and Accessibility for Diverse Students

Virtual open days should feel welcoming.

But when you’re trying to reach international audiences, support accessibility, manage engagement, and track recruitment outcomes all at once… it can quickly feel overwhelming.

The goal isn’t just to go live.
It’s to design an experience where every prospective student feels included and confident in their next step.

Here’s how to make that happen.

Expanding Your Global Reach

Virtual open days remove geographical barriers. But true global reach comes from thoughtful delivery.

Students joining from different time zones, devices, and internet speeds need a seamless experience.

Adaptive streaming and mobile-responsive environments ensure students can participate wherever they are, without technical friction. When access feels easy, engagement follows.

Making Accessibility a Built-In Priority

Accessibility should be intentional, not reactive.

Clear navigation, screen-reader compatibility, keyboard accessibility, and well-structured content help ensure students with different needs can move confidently through your event.

Multi-language captions and transcripts also play a crucial role. They support international audiences and allow students to revisit complex information in their own time.

Accessibility builds trust. And trust supports progression.

Designing for Interaction, Not Just Attendance

Students do not want to sit through a one-way broadcast.

Live Q&A, moderated chat, and structured polling transform passive viewers into active participants. These moments of interaction help students feel heard and understood, especially when they cannot visit campus in person.

When students can ask questions and receive thoughtful responses, confidence grows.

Turning Engagement Into Meaningful Next Steps

A successful virtual open day does not end when the event closes.

Integrated analytics and CRM connections allow recruitment teams to understand:

• Which sessions students attended
• Where engagement was strongest
• What topics generated the most interest

That insight supports personalised follow-up and clearer progression pathways.

This is where accessibility, engagement, and strategy come together.

Inclusive Virtual Events Are a Strategic Advantage

Welcoming everyone is not just a value statement. It is a recruitment strategy.

By combining accessible design, global reach, structured interactivity, and data-driven follow-up, universities can create virtual open days that feel personal at scale.

And when students feel included, they are far more likely to take the next step.

👉 Explore how WorkCast supports inclusive, accessible virtual open days:
https://info.workcast.com/solutions/virtual-events