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Presenting Video as Part of your Webinar Presentation. It’s now a standard requirement
As a webinar platform vendor, we are continuously breaking new ground on how webinars are delivered and watched.
To deliver a great webinar from a technology perspective there are 3 key areas that are important:
Getting the blend of these right is an evolving process for webinar vendors and requires technology the can be evolved as the technology landscape changes. This evolution has been made even harder for some by the advancement of internet and cloud computing power and the range of devices and standards available for the different aspects of a webinar.
What is interesting in the evolution of webinar tools from these 3 sources is the approach taken by each of them to end up with a webinar tool.
In both 1 and 2 the evolution has been as follows:
What is evident is that all the functionality and experiences created by this approach has been focussed on 1:1 or 1: Few meeting experiences. This has meant the vast majority of these tools are desktop application based, run on proprietary networks and have rigid workflows for managing people.
In 3 the path has been different as the goal was never to build meeting technology but to build broadcast technology that met a specific requirement for the B2B market.
Vendors have been able to embrace the latest standards and build functionality that marketers running webinars really wanted rather than trying to ‘fit’ legacy technology to the requirement.
Well the answer is quite a lot. As I have described above, because vendors such as ourselves have built our webinar products based on cloud based and streaming technology we have opened up the possibility of streaming video live. We are not bound by proprietary or legacy standards such as flash or the capability of the laptop that the application has to be loaded onto or indeed having to load an application onto a machine at all.
We can take advantage of the huge increases in bandwidth and cloud computing power to deliver video based experiences without any specialist equipment required.
Lots has been written about the use of video in content marketing and the positive impact of buyer behaviour so it is not a surprise that the use of video in webinars is a hot topic.
Here are just a few of them:
As a leading vendor of webinar technology we are constantly listening to our customers and the market on what they want from their webinar technology and a number of questions keep recurring.
All of these requirements are what we mean by video in Webinars but what is interesting is that the only 1 that can be done by 1 & 2 is the ability to switch a webcam on.
Webinars have been around a long time in one form or another but the momentum is not fading.
All of these dynamics are driving more webinars and more video and so webinar technology vendors need to keep pace.