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“How is revenue generated in an organisation?”
This question always creates a colourful debate between Sales, Marketing, Product Development and Client Servicing teams!
Normally, the real answer is a balance of all the above departments working together.
The same can be said when you create a webinar.
Your goal may not be solely to generate revenue, however, the outcome may indeed turn out that way.
The main commercial reasons for creating a webinar may be several of the following, though this list is by no means exhaustive:
However, there are numerous other ways in which webinars (that haven’t been specifically created for revenue purposes!) can work for your business.
The question posed after considering both sides is; "Should we only create webinars for revenue purposes?"
Both sides of the argument demonstrate all we would associate with good business practice, but not necessarily all directly associated with revenue.
It could be argued, however, that all good business practice does indeed equate directly with increased earnings.
Think about it:
Happy clients are more likely to renew services and look to you for additional products when they require them.
All of these points, however non-profit their origins may be, if successful, result in revenue benefits for companies. Thus, the virtuous circle is closed and the revenue will follow!