Maximise Your Virtual University Open Day with Exclusive Content

You have planned your virtual university open day, but will your audience show up and stay engaged?

Without content that genuinely adds value, prospective students can lose interest quickly. That is where the right platform and approach make the difference. With interactive tools and real-time insight, your virtual open day can become a focused, engaging experience that encourages students to explore, ask questions, and take the next step.

Here is how exclusive content and data-led delivery can help you create a virtual open day that stands out.

Engage with Exclusive Content

Your virtual open day should offer more than information. It should offer access, insight, and interaction that students cannot get elsewhere.

Exclusive content gives attendees a reason to attend live and stay engaged throughout the event.

Boost Audience Engagement

Interactive sessions help bring your open day to life. For example, a virtual campus tour can be designed so students choose which areas they want to explore, while live Q&A sessions allow them to ask questions in the moment.

Panels with academics, current students, or admissions teams give prospective students authentic insight and create opportunities for meaningful interaction.

Tools such as live polls and Q&A encourage participation and help students feel involved rather than passive viewers. Research shows that many attendees feel more comfortable asking questions in a virtual environment, making these features especially valuable for open days.

Use Interactive Tools Effectively

Interactive tools turn a standard broadcast into a two-way experience.

Breakout rooms allow students to explore specific subjects or services in more detail, while guided virtual tours help them visualise life on campus from anywhere in the world.

Used thoughtfully, these tools create a more immersive environment that supports exploration, understanding, and decision-making.

Use Real-Time Analytics to Improve Performance

Exclusive content is only part of the picture. Understanding how attendees engage with your open day helps you continuously improve and optimise future events.

Track Attendee Participation

Real-time analytics show you how attendees are interacting during your event. You can see which sessions attract the most attention, how long attendees stay engaged, and where interest begins to drop.

This insight helps you identify what resonates with your audience and where content or format may need refining. It also supports more relevant follow-up by highlighting which sessions or topics each attendee engaged with most.

Measure Interest and Intent

Analytics can also help you understand interest levels across different topics and audiences.

Data such as session engagement, dwell time, and post-event survey responses give you a clearer picture of what prospective students value most. These insights allow you to personalise follow-up communications and provide content that aligns with individual interests, increasing the likelihood of meaningful next steps.

See WorkCast in Action

The best way to understand how WorkCast supports virtual university open days is to see the platform in action.

A demo shows how easy it is to deliver secure, high-quality live events while capturing the insight you need to improve engagement and outcomes. You will see how branded event environments, interactive tools, and analytics work together to support a seamless experience for both organisers and attendees.

Turn Insight into Impact

Virtual open days are no longer just about attendance. They are about engagement, understanding, and impact.

By combining exclusive content with real-time insight, universities can create virtual open days that feel personal, interactive, and genuinely valuable for prospective students.

Explore your Virtual Open Day possibilities here:
https://info.workcast.com/solutions/virtual-events