Evaluate what speakers will be appearing at your event and think about their suitability for delivering the content you’re putting across.
Now your content strategy is in place, time to think about the looks!
How Would You Like It To Look?
What would you like your event environment to look like? And, how best can it represent the content you have?
Getting a flavour for what your virtual exhibition hall could look like will help you decide.
It’s difficult to envisage what it’ll look like without some visual examples. So, contact either your platform provider to send over some previous events they’ve done, or simply research some examples yourself.
Once you’ve an idea of the layout possibilities for your show, you can look at specific design aspects such as;
Amount of branding
Sponsors and their presence
Remember, the layout of your exhibition environment and how it looks will depend largely on the content you have included and the audience you’re trying to reach. So factor this into your decision making.
Have An Internal Event Team At Hand!
Though your platform will provide you with a dedicated team to guide you throughout, as part of your strategy, it’s best practice to create an internal events team.
Once your virtual exhibition environment has been created, you’ll be required to proof it, to see if it suits your preferences.
Proofing every nook and cranny of an event can take some time and definitely requires more than one pair of eyes to look it over!
Forming a team to proof, make suggestions and test the environment will dramatically reduce the time it takes to prepare your trade show, reducing the strain on you, the organizer!
Regardless of the route you choose to take when creating your trade show strategy, remember to keep your event goals at the forefront of your mind, at all times.
That way, your decision making will always reflect those goals, helping you achieve them!