A tsunami of in-person event cancellations and mass migration to virtual events fundamentally changed the DNA of events.
The days of mediocre conference breakfasts and 'it's more of a comment than a question' were firmly left in 2019, with a new era of digital-first engagement taking hold. Virtual events have taken center stage as the gold-standard in engagement and brand awareness.
But how exactly has the events industry changed as a result? And where do we go from here?
Our expert panel discuss how events - both virtual and physical - have changed across the pandemic, and what the future of virtual events looks like in 2021 and beyond.