What Does a Webcast Partner Actually Do?

If you run events for clients, here’s why the platform you choose matters more than you think.

If you’re running webcasts on behalf of clients, you already know the expectations are high. Events need to look polished, run smoothly, stay on brand, and deliver results – without hiccups, hold-ups, or tech headaches.

But here’s the thing: the best-run client events usually have something in common behind the scenes – a solid webcast partner.

At WorkCast, we work with some incredible agencies and production teams who use our platform to deliver standout webinars and webcasts. And when we say “partner,” we mean it. We’re not just handing over a login and wishing you luck – we’re right there with you, helping you deliver better events with less stress.

So what does a webcast partner actually do for an agency?

1. We stay behind the scenes - while helping you shine

You’re the face your client sees. That means you need to look confident, in control, and ready to handle whatever comes up.

Our job is to help make that happen. We make sure the platform runs smoothly. We give you the tools to customise and control the experience. And if something unexpected happens, we’re right there to help – quietly, in the background.

You stay focused on your client. We’ll handle the tech.

2. We make it easy to scale without chaos

Need to run 50 events across different brands, countries, or time zones? We’ve got you.

With WorkCast, you can build repeatable workflows, re-use templates, manage branding at scale, and get consistent reporting across every single client – without starting from scratch each time.

It means fewer bottlenecks, less admin, and a more professional experience – for both you and your clients.

3. We give you flexibility, not friction

You’ve probably worked with platforms that only work one way – and expect you to adapt to them. That’s not us.

We build flexibility into the way WorkCast works, so you can deliver events your way. Want to run live, simulive, or on-demand? Need a white-label setup? Prefer managing everything yourself or want to loop in our Events team to help? We’re here for it.

We don’t box you in – we back you up.

4. We know agencies have different needs

We get it: agencies move fast, juggle multiple clients, and need support that’s responsive and reliable. That’s why we give our partners direct access to our team (no getting stuck in support queues), early previews of new features, and flexible onboarding and training to get your team up to speed fast.

When you win new business, we’re right there with you – helping you deliver from day one.

5. We save you from reinventing the (very expensive) wheel

Some agencies toy with the idea of building their own platform. And we get the temptation – control everything, brand it your way, own the whole stack.

But building and maintaining your own webcast platform is a massive investment. We’re talking years of development, constant compliance updates, full-time dev and support teams, and the pressure of being on call when something breaks mid-event.

With WorkCast, you get all the benefits of a powerful, flexible platform – minus the cost, risk, and technical debt. You can focus on your clients. We’ll focus on the infrastructure.

Why it matters

You don’t just need a webinar platform. You need a partner who understands what it takes to deliver great events at scale – and who’s just as invested in your clients’ success as you are.

That’s what we aim to be for the agencies we work with – the partner behind the platform.

So if you’re looking for a webcast partner who’ll help you scale smarter, impress your clients, and make your life a whole lot easier… we should talk.