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So you've been asked to run your first webinar but don't know anything about hosting webinars or lead generation. Don't stress - I've got you covered.
This beginners guide to webinars outlines the basic components of a webinar, explains how to set your lead generation goals, and offers tips on how to increase engagement levels with your audience (and collect some interesting data at the same time!).
I've included links to checklists, how-to guides, and in-depth resources that will walk you through the most complicated aspects of running your first webinars, so you'll want to click those links.
The first step with any webinar or virtual event is to set clear goals and KPIs. This will help you be an effective decision-maker throughout the webinar creation process and allow you to run a successful event.
You will also want to conduct some basic SEO research around your topic to ensure your event is titled in a Google-friendly way.
There are six components that make up your first webinar experience:
For a step-by-step checklist on how to create your first webinar, click the link below for access to our public Trello board.
Most webinars involve a lead generation goal or KPI, but not all marketing teams treat lead generation the same way.
Some webinar campaigns are created to target new audiences, while others can be used primarily for lead nurturing and conversion within the sales funnel.
It is important to understand whether you want to generate new leads or nurture existing leads when designing your event, so don't forget to have that conversation with your team before diving into your first webinar. You will also want to consider quality vs. quantity of leads when setting your goals.
Here's a quick breakdown of how your goal selection will impact the execution of your event:
Goal 1: Generate high-quality new leads
Goal 2: Nurture existing prospects, leads, and MQLs
There are three easy ways to increase engagement during your first webinar:
Following these steps will help ensure that your audience has an enjoyable webinar experience and positive impression of your brand.
Whether you're a one-person marketing team handling the project start-to-finish or have a team in place to help you out, the most important thing is to set your goals and have a plan in place for your first webinar. I personally love a checklist to keep myself organized, but whatever use any organization strategy that works for you to help ensure your first webinar is a huge success.
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