Case Study

Durham University Business School: Improving the Pre-Application Process with Virtual Open Days

Around 30% of registrants to a virtual open day have never engaged with the university before making them a vital addition to the student recruitment process. With prospective students increasingly looking online for information, maintaing a virtual presence can make all the difference.

The Challenge
Durham University Business School (DUBS) wanted to use their Virtual Open Day to amplify student recruitment for international and home students whilst improving the overall pre-application experience.

What You Will Learn

  • How DUBS planned their virtual open day to maximise prospective student engagement

  • How running a Virtual Open Day attracted a different kind of prospective student

  • How DUBS created content for their Virtual Open Day

  • How the WorkCast Platform helped DUBs create fully branded, data-rich, attractive Virtual Open Day



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“The Technology used for the open day was outstanding and easy to use”

Claire Smiles-Harrison, Head of Student Recruitment