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Since Thomsons started in 2000, they've had one clear aim - to use technology to revolutionize the employee benefit market. From introducing the market’s first paperless and signature-free pensions enrollment to the launch of their benefits platform, Darwin™, they have continued to push the boundaries of innovation.
Today, with over 100 industry awards under their belt and more than one million employees using Darwin™ globally - in over 97 countries and 31 languages worldwide - Thomsons continues to revolutionize the benefits market.
The challenge Thomsons Online Benefits faced was to find an online events platform solution that increased the level of engagement at benefits fairs. This was particularly important for one client who was running a benefits fair where new perks or benefits were being introduced.
Beyond improving engagement, Thomsons' client needed an online alternative that allowed greater reach and provided an on-demand experience.
Thomsons Online Benefits had two main goals for providing their online benefits fairs for their client:
The WorkCast platform allowed Thomsons Online Benefits' client to host a two-day benefits fair and achieve their main goal - to increase the event's attendance rate and employee engagement. The client's event achieved their highest attendance rates ever despite not introducing new benefits or perks that year, and made the event more accessible for all employees to engage with from the comfort and convenience of their desks. Beyond increasing attendance during the live event, the client continues to have success with their on-demand virtual event content.
Their client's live event attracted approximately 200 attendees across the two days, which was significantly higher turnout than any in-person benefits fair has achieved. By producing an on-demand version of their fair they were able to increase their ROI and extend their reach even after the live event aired. Most importantly, Thomsons Online Benefits had a very happy client.