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Growth Capital Ventures is a growth-focused investment firm who has been using WorkCast as their webinar provider since 2017.
We spoke to Head of Digital at Growth Capital Ventures, Dan Smith, about their decision to use WorkCast to host their online events and webinars and how they use the platform for education and thought leadership.
Growth Capital Ventures opted for the self-service webinar licence, so that they could have full control over their webinars.
This meant that they were required to run their webinars themselves, with the WorkCast events team available via email or phone if they had questions or issues.
Growth Capital Ventures aimed to use WorkCast’s self-service webinar platform to create engaging content in an easy and efficient way, using the various interactive features to tailor the experience to their target audience.
The company’s focus was to educate and inform their audience on everything - from investment schemes to how to raise investment as a startup.
The whole focus at Growth Capital Ventures is to educate their audience. With an aim to expand their online event activity, they were able to increase real-time engagement and interaction with their audience by running over 15 webinars. In fact, they drove an average conversion rate of 41% with their latest webinar.