Webinars are one of the most powerful tools in your marketing toolkit - but too often, they’re used like fireworks. One big bang… then they disappear.
A live webinar session happens, a replay link goes out, and then the content quietly fades into the archive.
Sound familiar?
In 2025, it’s time to break that cycle. And the key to doing it? Simulive webinars.
Webinars should work across the funnel
If you’re running webinars that only serve one moment in time, you’re leaving a ton of value on the table.
Lifecycle marketing is about delivering the right message at the right stage - whether someone is just discovering you, exploring options, or ready to make a decision.
Webinars are perfect for this - but only if they’re designed to be repeatable, reusable, and scalable. That’s where Simulive comes in.
Why Simulive is your full-funnel MVP
Simulive webinars combine pre-recorded content with live delivery - letting you show up consistently without overcommitting your team.
Here’s how that fits beautifully into a lifecycle marketing strategy:
Top of funnel (TOFU): Attract
At this stage, your audience is just starting to look for answers. You’re not selling - you’re educating.
Simulive lets you schedule educational or thought leadership webinars weekly or monthly, delivering high-value content without needing your presenters on standby every time.
Example:
You’re targeting marketing managers exploring event strategy. A Simulive session titled “How to Scale Your Webinars Without Burning Out Your Team” runs every Thursday, no hands-on effort required.
Middle of funnel (MOFU): Nurture
Now they know you - but they’re weighing up their options.
Simulive gives you a way to deliver consistent, high-quality demos, case studies, or platform walk-throughs, while keeping the experience interactive with live chat or Q&A.
Example:
You run a product demo every other week. Your team jumps into the live Q&A at the end, while the demo itself is pre-recorded, polished, and perfectly timed.
Bottom of funnel (BOFU): Convert
This is where trust and control really matter. With Simulive, you can share compliance-ready, pre-approved content, tailor intros/outros for different audiences, and add that live engagement to seal the deal.
Example:
A tailored “Meet the Platform” session runs with personalised intros for different regions, but the core message stays consistent. Your sales team can join live to answer questions and book follow-ups.
Turn one webinar into a whole campaign
The beauty of Simulive is that it extends the life - and impact - of every webinar you create. One well-produced session can become:
- A top-of-funnel lead magnet
- A nurture tool in your email workflows
- A conversion touchpoint in your sales process
- A content hub for blog posts, social clips, and sales collateral
Quick ideas to repurpose your Simulive content:
- Cut highlight clips for social
- Use in nurture emails
- Localise intros for different regions
- Turn audience questions into blog posts
- Schedule replays for different time zones
TL;DR: Scale your impact, not your workload
Webinars don’t have to be one-and-done. With Simulive, they become part of a smart, scalable, full-funnel strategy that meets your audience where they are - without overwhelming your team.
So stop thinking “event.” Start thinking “engine.”
And let Simulive do the heavy lifting.
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