Introducing a guest on your company podcast can make all the difference in setting an engaging tone, drawing listeners in, and ensuring your guest feels welcomed and relaxed. On my podcast, we introduced hundreds of guests, some of who were major players in their industries, and one of the most effective ways we’ve found is using the KICK method. This simple, powerful framework helps create introductions that resonate with both guests and listeners alike:
- K – Kind Acknowledgment
- I – Insightful Background
- C – Curiosity Teaser
- K – Key Transition
Each step of the KICK method builds rapport, adds value, and helps the guest feel right at home, making it easy for the conversation to flow naturally. Here’s a step-by-step guide on how to use KICK to craft introductions that set the stage for a great discussion for your company.
1. Warm Welcome: Kind Acknowledgment
Begin with a kind acknowledgment, thanking your guest for joining and highlighting something admirable about them or their work. This gesture shows that you value their time and contributions, creating a welcoming environment from the start.
Example: “Today, we’re thrilled to welcome [Guest Name] to the show. With a remarkable track record in [industry], [Guest] has made a lasting impact, from [mention achievements or values]. We’re excited to hear their insights!”
A kind acknowledgment immediately warms up the atmosphere, establishing a positive tone that encourages both the guest and listeners to lean in.
2. Insightful Background: Share Their Journey
After the welcome, offer an insightful background on your guest. Instead of listing off a resume, highlight experiences or achievements relevant to the episode. This shows your audience why the guest is uniquely qualified and adds depth without sounding like a formal bio.
Example: “A bit of background on [Guest Name]—they’ve been a driving force in [mention field or expertise]. [Guest] has not only been involved in [mention any notable projects or roles] but has also dedicated time to [mention relevant cause or interest]. Today, they’re here to share their unique perspective on [episode topic].”
Providing an insightful background gives listeners context and further establishes your guest as someone with valuable expertise to share.
3. Curiosity Teaser: Build Intrigue
Once you’ve shared their background, add a curiosity teaser to spark intrigue. Mention something unique or unexpected about the guest that hints at what listeners can expect, keeping the audience eager for the rest of the conversation.
Example: “One of the most fascinating things about [Guest Name] is their approach to [mention something intriguing or less-known about their work]. Today, they’ll be revealing some insights that might surprise even seasoned experts.”
A curiosity teaser is a great way to hook listeners’ interest and heighten anticipation for the discussion.
4. Seamless Transition: Key Transition into the Discussion
Close your intro with a smooth transition to your first question or topic. Summarize why your guest’s perspective is timely, giving the audience context while naturally moving into the main conversation.
Example: “As our industry faces new challenges in [mention trend or issue], [Guest Name] has some interesting thoughts on where we’re headed. To start, [Guest], how do you see [topic] evolving?”
This seamless transition ensures a natural flow, making it easier for everyone to settle into the conversation without awkward pauses.
Additional Tips for Hosts
Encourage a Self-Intro: After your intro, invite the guest to share a bit about themselves. This allows them to add any personal details, setting them up for a comfortable start.
Keep It Relaxed: Using a conversational tone helps the guest feel at ease, allowing them to open up and give more thoughtful responses.
Adapt as Needed: Stay flexible! If your guest brings up something unexpected, don’t hesitate to explore it. Spontaneity can often lead to the most memorable moments.
Why Thoughtful Intros Matter
The KICK method does more than introduce a guest; it creates an environment that encourages engagement, authenticity, and enjoyment for everyone involved. A warm, structured intro helps your guest feel valued and positions your company podcast as a go-to for insightful conversations, making it easy for listeners to come back for more.
With KICK, you’ll set the stage for each episode, giving listeners and guests alike a welcoming and memorable experience.
Check out these blogs if you'd like to know more about Podcasting!
How to Write a Script for a Company Podcast: A Simple Guide
How to Get Guests for a Company Podcast: 5 Proven Strategies
