Crafting a solid follow-up email after your webinar can make all the difference in keeping your audience engaged and wanting more. After all, they showed up, took notes, and (hopefully) got something valuable out of your presentation.
Now’s your chance to thank them for attending, keep the conversation going, and offer a little extra something that keeps your brand top of mind. Ready to turn those one-time viewers into lifelong fans? Let’s dive into a few tricks to get that follow-up email just right.
1. Keep It Friendly and Personal
Whether you’re a law firm or a quirky tech company, the golden rule here is this: let them know you noticed them. Don’t let your follow-up read like it was auto-assembled by a bot with no coffee. Use their first name, mention a specific topic from the webinar, and thank them like you mean it. For example, a nonprofit association might emphasize the value of the attendee’s time with a warm, mission-focused note, while a trendy app company might go the route of humor and personality, making the reader feel they’re part of something fresh and exclusive.
Now, here’s the deal, people remember when you’re actually personal. Personalized emails are like your second first impression. And, according to some stats, they have the potential to double your response rate. So make it real, make it count, and make them feel like they spent their time wisely.
Tip: Highlight something specific to your attendee type, like “Glad you joined us on the legal side of things!” or “Hope you enjoyed our wild exploration into AI!”
2. Provide Value—Beyond the Webinar
A great follow-up is basically a “thank-you gift” wrapped up in a neat little email. For example, an accounting association might attach a helpful case study or regulatory guide, giving attendees something they can use immediately. Meanwhile, a brand-focused startup could share an insightful blog post or link to exclusive discounts, adding value with every click. You’re proving that the webinar was just the start of what you can offer them.
Here’s where you get to flex some brand muscles. For nonprofits, this might mean a link to donate or volunteer; for a law firm, it might be a guide or article on how to take the next steps. It’s all about giving them something they didn’t know they needed (but will be glad to have). Think of it as the webinar equivalent of an after-party favor—because everyone loves an after-party favor.
Tip: Showcase unique takeaways: e.g., “As promised, here’s a free download of our brand guide for webinar attendees!”
3. Invite Further Engagement
If your brand wants a response, here’s a tip: ask for it directly. For example, tech companies could throw in a friendly “What was your favorite part?” or “What did we miss?” Associations might go for a quick feedback survey to see what additional resources members would like. This is also a chance for niche industries like healthcare or finance to get meaningful insights from highly engaged attendees—anything from pain points to new service ideas.
Inviting engagement shows you value their opinions beyond just signing up, and it helps foster that brand loyalty every company dreams of. The bonus? It also gives you actionable feedback to make the next session even better, because you’ve got real, authentic audience insights right in your inbox.
Tip: Use specific CTAs: “If you loved today’s session, join us next month!” or “Tell us which topics you’d like covered next!”
4. Add a Clear Call to Action
Your call to action (CTA) should be unmistakable and tailored to your brand’s personality. For instance, a tech company with a quirky edge might say, “Curious for more? Book a demo and see what we’re all about!” Meanwhile, a law firm could go for a straightforward, “Book a consultation to learn more.” Clear CTAs pave the way for the audience to take the next step easily. Think of this as the cherry on top-guide them, but make it their idea to keep the journey going.
Whether it’s a demo, a white paper download, or a simple RSVP to your next event, make sure your CTA is as inviting as possible. And give them options if you can! A well-designed follow-up email should always feel like an invitation, not an obligation.
Tip: “Which event would you like to join next?” gives them the power to choose and feel invested.
5. Example Follow-Up Email to Inspire You
To tie this all together, here’s a sample email that brings personality and purpose. Remember, whether you’re inviting attendees back for more legal insights or hoping they dive into your latest AI webinar, tailor it to fit. Here’s a template that’s flexible and fun:
Hi [First Name],
Thank you for joining our recent webinar on [Topic]! We loved having you with us and hope you walked away with new insights.
Here’s a quick look at what we covered, plus a few exclusive resources we’ve prepared just for you:
- [Link to Recording]
- [Related Resource #1: Article, white paper, etc.]
- [Quick Survey Link]
Questions? Just hit reply!
Best,
[Your Name & Team]
Tip: Adjust the links to include a discount or access to a white paper that fits your brand and audience.
Other Blogs You May Like!
#where Am I Going Wrong with My Webinars? Trouble Shooting Common Problems
The Do's and Don'ts of Webinar Presentations
