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GlaxoSmithKline is a worldwide brand, familiar to many, who supply global healthcare products.

As such, they wanted to discover a better way to communicate to that global audience.

Specifically, their Human Performance Lab, an innovation centre dedicated to research in areas such as nutrition & psychology, had a need to host webcasts to the wider scientific community.

That's where WorkCast stepped in.

Utilising our platform, we were able to give them all the tools they needed to provide a superior viewing experience for their audience.

Discover every aspect of their journey with WorkCast, by downloading the GlaxoSmithKline Case Study!

Here's What You'll Find Inside:

  1. The background to GSK's Human Performance Lab and their aims and ambitions for the webcast series
  2. How GSK measured the success of their online events and what were the business drivers behind them
  3. WorkCasts's unique role in providing them what they needed and how we did it
  4. How the Human Performance Lab spread the word about their online events
  5. The benefits of choosing WorkCast over similar webcasting services and the benefits/functionality of our platform
  6. Future of online events at GlaxoSmithKline and their opinions of the whole experience
Download The Case Study Today:

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The goal going into this project was to continue cultivating GSK’s reputation for excellence in health and nutrition. 
 
Webcasts have become an integral part of the
Human Performance Lab’s communication plan.
 
"We have achieved so much more with WorkCast than we were able to with other platforms.
We are very happy to recommend them to anyone!” GSK